Swot Analysis Of Walt Disney

Superior Essays
Laura Huck
BA 301 - 05
Assignment #1
October 15, 2014

Walt Disney and his brother Roy started the company that we know as Walt Disney in 1923 in Los Angeles California. Born to a seven person family (four boys and one girl) he spent most of his childhood drawing cartoons for family, and friends. After returning from France in 1919 his brother got Walt a job at Pesmen-Rubin Art Studio. This is where Walt met the cartoon artist named Ubbe Eert Iwwerks, or as his friends called him Ub Iwerk. Together they advanced in the ranks and produced a cartoon called “Laugh-O-Grams” which due to its huge success, Disney was able to open their own studio. There first order of business was to produce a series of seven-minuet cartoons. The cartoons had
…show more content…
But there is a huge difference between good and exceptional! Walt and his Brother Roy had an exceptional idea, and even more, and drive for success. The Disney brothers introduced the first fully animated movie, which change the way that the world view cartoons. As time went on and the company grew bigger and bigger, gaining more and more employees. As the company grew so did the values and goals. The current mission statements is;

"The mission of The Walt Disney Company is to be one of the world 's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
According to the data taking in 2012 there were 166,000 employees in four countries. Which include United States of America: Disneyland Resort and Walt Disney World Resort, France: Disneyland Paris Resort, Japan: Tokyo Disneyland Resort, and China: Hong Kong Disneyland Resort. Throughout the years Disney had attracted so many of the greats of their time, which help contribute to the financial gain of the Disney Brothers throughout the year. In 2012 the company’s revenue was calculated at $42.278 billion, with a profit of $5,682
…show more content…
That list includes Comcast at 134,921 (beating Walt Disney) Twenty First Century at 79,796, Time Warner at 63,077, Viacom INC 38,974, and CBS Corp at 38,245. Comcast being the number once competitor, introducing other networks that challenge very popular channels like ESPN and other individual specific market areas. This list is based on the media department, which does not include the other four different segments of Disney. One of that main components of Walt Disney’s success is there business SWOT analysis. As shown below it outlines that key ideas that is needed for the company’s success.

Strengths Weaknesses o Worldwide known brand. o Offers their customers high quality products and services. o Is strongly present in several branches of the entertainment industry. o Costs of operation are high. o Company 's name is still highly associated with an specific target audience - children. o Creative and innovative ideas are required to bring and retain customers.
Opportunities Threats o Room to develop the market in emergent countries. o Expansion into different segments o Develop more attractions for theme parks. o Strong competitors in the entertainment industry o High competition on finding and affording the most creative human resources. o Lack of protection of Intellectual property in many non-developed

Related Documents

  • Improved Essays

    Walter “Walt” Elias Disney was born on December 5, 1901 in Chicago, Illinois, to parents Elias and Flora Call Disney. He was one of five children. Walt had four brothers, and one sister. Walt discovered his talent for drawing at a very young age. When he was seven, he began to sell his sketches to their neighbors and friends. Walt attended McKinley High School in Chicago. While he was there, he focused his time between drawing, and the school newspaper. At night, at would attend the Academy of Fine Arts to improve his drawing skills. (“Disney” 94-96)…

    • 565 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    “All of our dreams can come true if we have the courage to pursue them” (Thomas 216). The life of Walter Elias Disney, the founder of the Walt Disney company, truly embodies the meaning of the American…

    • 1711 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Who was Walt Disney? Walter Elias Disney was born on December 5, 1901, in Hermosa, Illinois. His father, Elias Disney, was an Irish Canadian. His mother, Flora Call Disney was a German American. Walt was one of five children. (Biography.com) After Walt’s birth, the family moved to Marceline, Missouri, and Walt lived most of his childhood there. Walt really liked art, selling his drawings or pictures to neighbors for money. He took art classes on the weekends. He even traded his drawings to a local barber for free haircuts. He decided to pursue an art career. (Biography.com)…

    • 723 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Walt Disney Swot Analysis

    • 1082 Words
    • 5 Pages

    Walt Disney began in 1923 in the back of a little office involved by Hollywood Los Angeles. It arrived that Walt Disney, and his sibling Roy, created a progression of short no frills/energized movies by and large called the “ALICE COMEDIES”. Inside of four months, the constantly developing staff moved adjacent to bigger offices, where the sign on the window read "Disney Bros. Studio." after a year, in 1925, the Disneys made a store on a Hyperion Avenue part in the Silver Lake locale of Los Angeles. Development started on the new studio in no time from that point. Amid the following 14 years, numerous progressions occurred at the Disney studio: Mickey Mouse was "conceived" in 1928, trailed by Pluto, Goofy, Donald Duck, and whatever is left of the Disney pack.…

    • 1082 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Walt Disney Segments

    • 116 Words
    • 1 Pages

    Walt Disney Company had developed and created idea, to build, and to manage one of their segments, Park and Resorts, as well as a variety of additional family-oriented leisure enterprises. It is one of four major business segments of the company, the other three being Studio Entertainment, Consumer Products, and Media Networks,.…

    • 116 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Walt Disney's Success

    • 191 Words
    • 1 Pages

    Walt Disney had an attitude that is very rare. It was an attitude that sets apart the mediocre from the majestic. It is called the success attitude. “Think, believe, dream and dare.” (Sinclair, 2011), these success attitudes don’t arrive when you are successful but when you are in the midst of your failures. This is what drove Walt on in his search of his dream. He made Disney what it is today, he never settled for anything less than amazing. He was considered by many of his colleagues to be a master storyteller and the animation department did not fully recover from his death until the period from 1989 to 1999 which is now known as the Disney Renaissance. Even on his deathbed Walt’s mind remained focused and imaginative, he was checked into…

    • 191 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Constant changes is a norm in today’s world especially in business. Walt Disney is a very successful organization that stood the test of time for over 80 years. In 2015 their theme park celebrated its 60th anniversary. You would wonder how Walt Disney made this far and until now we are so fascinated by it. Young and old still get so excited when we go to Disneyland or Disneyworld. Walt Disney stood the test of time because as a company they are true to their mission, which is “ To be one of the world’s leading producers and providers of entertainment and information. Using their portfolio of brands to differentiate their content, services and consumer products, they seek to develop the most creative, innovative and profitable entertainment…

    • 155 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Of course we all have heard of Walt Disney and the many theme parks he has in his name around the world. I want you to think of a world however without Disneyland. Scary right? Well this “Disneyland-lacking” world would have been a reality if it wasn’t for his brother Roy Disney, who took care all of financial side of the Walt Disney Company in its early years. After personally being a cast member at Walt Disney World, I have always been inspired to teach people about the history of the Walt Disney Company. With this inspiration I am honored to award Roy Disney with The Dream Builder Award. We’ll first talk about a little history of Roy Disney and how he establish such a world renowned company. Next we will look at the legacy and impact Roy Disney has made. Finally we will take a look at The…

    • 831 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Two hundred and forty million people have watched a movie created by Disney, and eight hundred million people have read either a magazine or comic book written by Disney. Walt Disney changed family entertainment. He was the first person to make full-length animated films, some of which were critically acclaimed and financially successful. Even after thirty or forty years of being created, his films were still played in movie theaters all over the world, and sold hundreds of thousands of video copies. In 1920 Disney made changes to the industry when he first used moving pictures for animated films. He provided television shows and full-length animated films. He introduced the ideology of families spending a week at a time at an amusement park. Disney produced incredibly successful one-hour shows on ABC every week. The shows promoted either Disneyland or one of Disney's movies. The shows gave Walt the money to develop the idea of theme parks. He reached out to the new family market with his full-length animated films. His films were high quality, which made them stand out. This quality made his early films extremely popular with his wide range of viewers. His movies appealed to everyone, from children to adults (Johnson). Disney launched a widespread and profitable product licensing business, enabled by the popularity of one of his first characters, Mickey Mouse. Word of Disney's success spread…

    • 1423 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The Walt Disney Company is one of, if not the most, successful media businesses in the industry. Since Walt Disney created the character Mickey Mouse in 1928, his first successful character, he continued to expand his company. The production of Snow White, Fantasia, Pinocchio, Dumbo, and Bambi from 1937-1942 featured incredible development of animated film. Since then, The Walt Disney Company is one of the most profitable companies in the world, with an income of $45 billion in revenue and $10.7 billion in operating profit this past year.…

    • 791 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    His brother Roy got him a job at the Pesmen-Rubin Art Studio. Later he found a job at the Kansas City Ad company, where he made commercials based on cut out animation. At that time Walt started to practice taking pictures and doing hand drawn animation, from there he decided to open his own animation business. Walt's first employee was Fred Harman whom he met at the Kansas City Ad…

    • 572 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    One of these hardworking people was Walt Disney, the founder of the Walt Disney Company, Walt Disney Studios, Walt Disney Records, Disneyland, and more. Throughout his life and career, Disney demonstrated many examples of his grittiness. To illustrate, in 1923, one of Disney’s first companies, Laugh-O-Gram, plunged into a deep debt. Despite the fact that Walt and his brother Roy had to declare bankruptcy, they did not lose sight of their dreams of spreading joy throughout the world. The brothers combined their money and moved to Hollywood with their friend, Ub Iwerks, to start the successful Disney Brothers’ Studio. Additionally, a few years after founding the Disney Brothers’ Studio, Roy and Walt discovered their partner, Margaret Winkler, had stolen the rights to some of Disney’s cartoons. Instead of giving up with their careers right then and there, Walt and Roy began working on cartoons with a character called Mickey Mouse. However, when looking for a company to produce the cartoons featuring Mickey Mouse, Disney was turned down by MGM Studios after they told him that a giant mouse on screen would terrify audiences. Despite this harsh criticism, Walt pushed and pushed for his cartoons to be produced. Many of his cartoons, including the ever-popular “Steamboat Willie” became instant hits. Even though he influenced the world of arts, Walt Disney has been just…

    • 947 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Walt Disney Research Paper

    • 1284 Words
    • 6 Pages

    Walt Disney is a name well recognized in family households for creating Disney World and bringing vivid cartoon characters to life; however, many do not realize that this creation came from a simple sketch of a rabbit, created in his first studio. From this simple sketch, emerged the empire known as Walt Disney World. Despite the struggles he faced to work towards his dream of advancing animation, he was able to create the kingdom that families enjoy today.…

    • 1284 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Walt Disney is a company leading the entertainment industry. The Company has a long history of inspiring kids to dream while providing excellent customer service. Walt Disney has grown to 40 different countries and employing 156k employees worldwide. (Xufangfang, 2012) The Walt Disney Company, with its variety of diversified business and distinctive brand, is the world’s leader in high-quality family entertainment. What makes Walt Disney so successful and magical? Some would say the characters, rides, shows, and even the cleanliness of the park? What makes each moment and experience at Disney feel magical?…

    • 981 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    The Walt Disney Company leads international entertainment and media enterprise by five business sections: media networks, park and resorts, studio entertainment, consumer products and interactive media.…

    • 1129 Words
    • 5 Pages
    Improved Essays