Swot Analysis Of Walt Disney

1388 Words 6 Pages
Laura Huck
BA 301 - 05
Assignment #1
October 15, 2014

Walt Disney and his brother Roy started the company that we know as Walt Disney in 1923 in Los Angeles California. Born to a seven person family (four boys and one girl) he spent most of his childhood drawing cartoons for family, and friends. After returning from France in 1919 his brother got Walt a job at Pesmen-Rubin Art Studio. This is where Walt met the cartoon artist named Ubbe Eert Iwwerks, or as his friends called him Ub Iwerk. Together they advanced in the ranks and produced a cartoon called “Laugh-O-Grams” which due to its huge success, Disney was able to open their own studio. There first order of business was to produce a series of seven-minuet cartoons. The cartoons had
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But there is a huge difference between good and exceptional! Walt and his Brother Roy had an exceptional idea, and even more, and drive for success. The Disney brothers introduced the first fully animated movie, which change the way that the world view cartoons. As time went on and the company grew bigger and bigger, gaining more and more employees. As the company grew so did the values and goals. The current mission statements is;

"The mission of The Walt Disney Company is to be one of the world 's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
According to the data taking in 2012 there were 166,000 employees in four countries. Which include United States of America: Disneyland Resort and Walt Disney World Resort, France: Disneyland Paris Resort, Japan: Tokyo Disneyland Resort, and China: Hong Kong Disneyland Resort. Throughout the years Disney had attracted so many of the greats of their time, which help contribute to the financial gain of the Disney Brothers throughout the year. In 2012 the company’s revenue was calculated at $42.278 billion, with a profit of $5,682
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That list includes Comcast at 134,921 (beating Walt Disney) Twenty First Century at 79,796, Time Warner at 63,077, Viacom INC 38,974, and CBS Corp at 38,245. Comcast being the number once competitor, introducing other networks that challenge very popular channels like ESPN and other individual specific market areas. This list is based on the media department, which does not include the other four different segments of Disney. One of that main components of Walt Disney’s success is there business SWOT analysis. As shown below it outlines that key ideas that is needed for the company’s success.

Strengths Weaknesses o Worldwide known brand. o Offers their customers high quality products and services. o Is strongly present in several branches of the entertainment industry. o Costs of operation are high. o Company 's name is still highly associated with an specific target audience - children. o Creative and innovative ideas are required to bring and retain customers.
Opportunities Threats o Room to develop the market in emergent countries. o Expansion into different segments o Develop more attractions for theme parks. o Strong competitors in the entertainment industry o High competition on finding and affording the most creative human resources. o Lack of protection of Intellectual property in many non-developed

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