Marketing is one of business function, focusing and dealing with customers how to build the relationship between products and that customers in order to create through that relation a customer satisfactions and long-term relationship and managing profitable customer relationship.
Although marketing when apply on professional ways on companies and organizations earning that large profit firms such as W.K. Kellogg, that understanding of Marketing process for creating, communicate and delivering relationship with providing the direction and creating value for customers and building to strong relationship with them will capture that value by returning it to company its self.
Marketing Management is that art and science for choose the …show more content…
The Price variable means that the amount of money the customers will pay it to obtain product. The Place/ distribution variable that all company activities to make and work hardly to provide that product available in the market to target customers. The Promotion variable that all activities by company to communicating the merits of product to convinced customers to buy the product.
As what mentioned about 4ps Kellogg Company managed to balance marketing mix strategy and succeed by offering a highly product value and new exciting new product with suitable price and providing it on all market in worldwide by building a relationship with shopper and supermarkets, by promoting to deliver the market by engaging and exciting through promotion communications, this make this product.
Kellogg succeeded in differentiating and position its products for maximum competitive advantage in the marketplace by arranging the clear, distinctive and desirable at the right places and right price, Kellogg’s product having more than twenty five items all of those items had value and created after the main product (corn flakes) this mean that they had differentiating and they succeed on that …show more content…
Kellogg’s still the leaders on that segment of main target of breakfast cereals to the children, mothers and adult because their product have a significant reputation through recipes and intensive communication.
Regarding to Nestle one of the main objective to be recognized as largest company in the food sector, field of nutrition and health, their strategy direction to diversification to allowing to introduce a new products to find new customers to new position on market to keep a highly challenges with others.
The common point between them is the advertising especially for their production for children, Kellogg’s have the biggest share than Nestle; because Nestle tries to break Kellogg’s away from this challenge but its look very difficult on this segment. Nestle need more investment on that segment specially children cereals and to developing the brand image and