For this sharing, I would like to focus on the telecommunication industry with Orange Senegal, a company which I believe has developed an excellent model to cope with the decline of the voice and reinvent itself.
Organizations either small or big, profit or non-for profit have to control their internal environment, but as well to know what is happening in their external environment and how this can impact on their development. By doing so, organizations can anticipate any external threats and manage change effectively. Unlikely, organizations that were not prepared to change failed. As said by Jack Welch, Former C.E.O of General Electric, you would better change or die.
It’s therefore no wonder that with the fast changes in the technological environment that many organizations in the …show more content…
As a matter of fact, Orange Senegal will still see its voice’s profitability being significantly declined.
All these changes in the telecommunication industry has brought with key challenges for Orange Senegal like keen competition, technological challenges, new race of customers and stockholders threatening to invest elsewhere in the case the profitability still meet a decline. Source: Vision Africa2050 – Training & Consulting
Orange Money: An alternative Strategic Solution for Increasing Orange Senegal’s Profitability and Customer Service
Orange Senegal offers a diversified products and services among which the voice and the internet.
As we mentioned above, the voice has been significantly declining and the profitability within the next 3 years will be close to zero.
With Orange Money, Orange Senegal has been able to keep its 7 million of customers, acquire unsatisfied customers of competitors and increase its profitability while delivering high quality of customer service at a low cost.
1-What is Orange
Organizations either small or big, profit or non-for profit have to control their internal environment, but as well to know what is happening in their external environment and how this can impact on their development. By doing so, organizations can anticipate any external threats and manage change effectively. Unlikely, organizations that were not prepared to change failed. As said by Jack Welch, Former C.E.O of General Electric, you would better change or die.
It’s therefore no wonder that with the fast changes in the technological environment that many organizations in the …show more content…
As a matter of fact, Orange Senegal will still see its voice’s profitability being significantly declined.
All these changes in the telecommunication industry has brought with key challenges for Orange Senegal like keen competition, technological challenges, new race of customers and stockholders threatening to invest elsewhere in the case the profitability still meet a decline. Source: Vision Africa2050 – Training & Consulting
Orange Money: An alternative Strategic Solution for Increasing Orange Senegal’s Profitability and Customer Service
Orange Senegal offers a diversified products and services among which the voice and the internet.
As we mentioned above, the voice has been significantly declining and the profitability within the next 3 years will be close to zero.
With Orange Money, Orange Senegal has been able to keep its 7 million of customers, acquire unsatisfied customers of competitors and increase its profitability while delivering high quality of customer service at a low cost.
1-What is Orange