Arnott's Alcohol Cookies Swot Analysis

Improved Essays
The main purpose of this essay is to introduce the Alcohol cookies will not affect drinking habits. At first, the report details the background of Arnott's alcohol biscuits and New Zealand’s problems with alcohol. In the second part, it will talk about four moral ways, combined with Arnott's alcohol biscuits problems to make the appropriate explanation. Finally, summarize how Arnott can correctly deal with consumer advice, thereby increasing market value. “As many as 1,000 people die each year in New Zealand as a result of alcohol abuse. At least a third of all police recorded offenses are committed by an offender who has consumed alcohol prior to committing the offense. Police estimate that each day in New Zealand, an average of 8,764 breath …show more content…
But consumers think it is Arnott in order to better share market share and attempts to guide the market direction. As a result, Arnott's new product did not meet its expectations but had a lot of negative impact on its sales.
4. Cultural relativism
Many people think Arnott needs to mark the product to buy the object, rather than sell it to everyone. This prevents consumers from being packed or misleading. Companies need to ensure that the interests of consumers, rather than damage the consumer's trust in the product. Respect the consumer's advice and views on the product, and make appropriate changes to improve consumer satisfaction.
AMA is the American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members. Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. These basic values are intentionally aspirational and include honesty, responsibility, fairness, respect, openness, and citizenship.
From my own perspective honesty and responsibility is more

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