Case Study Of Apple Inc

Superior Essays
Apple Inc. Shares Stumbled
Description
Shares of Apple dropped beneath $90 interestingly since 2014 as Wall Street agonized over moderate interest in front of the expected release of another iPhone. A backbone of numerous Wall Street portfolios, Apple tumbled to as low as $89.47 before recovering somewhat to $90.13, a 2.55 percent negative. Parts suppliers in Taiwan will get fewer requests from Apple in the second 50% of 2016 than in the same period a year ago. Apple regularly dispatches its top of the line telephones in September. At its low, Apple quickly surrendered its position as the world 's biggest organization by business capitalization to Alphabet Inc. Apple 's fairly estimated worth is about $494 billion while Alphabet 's is about
…show more content…
Though the company has been known for innovation, the enthusiasm that used to be there has melted over the years. The company must, therefore, think of something new that will move consumers once more away from the iPhone and other products. Apple trusts that the iPhone 7, which will be launched in September, will persuade customers to desert other seasoned models for the value that the company offers. Until then, the organization will likely face a further fall in revenue. The greater inquiry that Mr. Cook must answer is whether Apple will ever have another item as fruitful as the iPhone, the most lucrative in the innovation business to date. Excitement has melted away for some of its other more established items, for example, iPads, and its fresher ones remain specialty offerings. The Apple Watch was expected to be a big sale; it sold more in its first year than the iPhone did in 2007. Be that as it may, today 's customers are better prepared to purchase devices now than they were then; watch sales ought to be far higher. Most of the company’s products are no longer attractive to the customers. The price of some of its products puts off customers. Apple Watch price for example which begins at $300, it puts individuals off. The firm will offer an insignificant 8m watches in 2016, creating $4 billion in sales according to experts. It further put the company on a downward trend as the features that are available on the watch are the same that can be accessed on iPhone. Customers, therefore, are becoming tired of the products. The company should, therefore, step its management roles and think of creative ideas that can put the business back to profitability. As it offers more devices more than 1 billion gadgets are being used—it can likewise increase its sales. However, currently, the company has fewer products compared to competition such as

Related Documents

  • Improved Essays

    Rhetorical Analysis Apple

    • 1249 Words
    • 5 Pages

    Rhetorical Analysis Paper Why I won’t buy an iPad (and Think You Shouldn’t, Either) by Cory Doctrow The article written by Cory Doctorow published in BoingBoing is a assessment of Apple device which is iPad. During the time when the author made his remarks on the devices, it was among the recent products to be released in the market by Apple Company, yet it was not that popular among the people because of its price. Cory, bring a fanatic of technology, he makes several remarks on the Apple’s new product on the market. He began as a program writer and at the end, he currently an author and a blogger (Cory, p 44).…

    • 1249 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Three of the most valuable stocks of all time include Apple, Microsoft and Berkshire Hathaway, according to Investopedia. In 2015, Apple became the first company in American history to reach a market capitalization of $700 billion, which at the time was twice the size of the oil giant Exxon Mobil. In 1999, Microsoft became the first company in to close with a market capitalization of $600 billion, cites USA Today Money. The market capitalization is a company’s stock price multiplied by the number of shares outstanding. Since 2007, Apple’s market value rose from $100 billion to $700 billion in 2015, which many analysts call an “earth-shattering” valuation.…

    • 211 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Nowadays the market is strong competitive, especially for technology companies where products change constantly due the acceleration of technological advance. For this reason a company should know what the client needs, in order to be a step ahead. Apple Inc. has significantly sale numbers because it can anticipate customer needs. This corporation’s flagship is innovation, which means a different way to think about customer, sales, and advertising. Thus, this report will explain Apple’s profitability and customer…

    • 77 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Emergency Replacement

    • 895 Words
    • 4 Pages

    This final example points towards how rapidly Apple, Inc. (2016) product line improves over the course of a year, which sheds light on how quickly expensive products become irrelevant, outdated, or obsolete, especially in the mindset of today’s society. Subsequently, it is the depth of a marketing strategy that Apple creates a buy into new and loyal customers. In as much as new and improved are attractive to consumers where many try to “keep up with the Joneses” (2016), it remains the individual’s responsibility to decide how realistic Apple or like product offering will benefit personal life and decisions when narrowing down most obvious…

    • 895 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    United States Vs. Apple Inc. In February of 2016 the court case of the United States vs. Apple came heavily into headlines. Earlier in the year the FBI had issued an order to apple for the help of unlocking the phone of a terrorist that killed 14 and injured 22 people. Apple declined the order on the basis's of breaking user privacy and the excessive efforts that would be required to by the current encryption codes.…

    • 647 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Samantha Schlessel September 25, 2017 Professor Kim Apple Inc. in 2012 Case Write Up Define the PC industry in terms of products, players, and geography. The PC industry started off with creating personal and portable computers for consumers worldwide. The two main players in the PC industry are Apple and IBM. Apple and IBM took two different approaches to manufacturing their PC’s:…

    • 854 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Most people know and love the Apple brand. Its image is universal and easily recognizable, with a sleek design that separates its brand from competitors. “Apple enjoys the loyal following that it does because of the totality and consistency that comes from experiencing the products and the surround-sound that envelops them” (Joseph). Another part of their marketing strategy is not just with their products themselves but within their Apple store. “There are nearly 300 stores in the country right now, and each allows you to touch the brand and simultaneously be enveloped by it.…

    • 2889 Words
    • 12 Pages
    Superior Essays
  • Improved Essays

    Apple Inc., a rebirth, a paradigm shift from a computer manufacturer to consumer devices has given Apple a resurgence in the marketplace. Defining the path forward, specifically for the launch of the new iPhone consumer device, we need to understand the forces that will impact the strategy moving forward, then define the strategy that will give the company sustained earnings in the future. To begin, we need to understand Apple Inc.’s product lines and where they are in the Industry Life Cycle (see Exhibit 1). For Macintosh computers, from 2001 to 2004 we have seen a flat line in unit sales, for 2005 there is an increase in unit sales, but we suspect this is due to network effects brought on by a surge in sales for Apple iPod music device (see…

    • 701 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    The reason for these innovations from Apple is to slow down the competition in the smartphone markets (Shaunghnessy, 2014). Apple is moving in other directions in launching many new projects enhancing the company platform to enable more people to build business around Apple, for example new television adventures with iBeacons (Shaunghnessy, 2014). Apple believes in innovation every day which takes lots of confidence and even luck (Shaunghnessy,…

    • 1616 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Products are constantly being released by Apple worldwide within small time frames. Apple’s other goal is to remain the most dominant brand for technology. This aim motivates Apple and its internal stakeholders. This goal has been achieved, since Apple is dominating the high-tech market. Apple is number one in the world for highest amount of profit, which is also one of their targets, being 53.73 Billion USD.…

    • 999 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Apple Absenteeism Essay

    • 725 Words
    • 3 Pages

    STRATEGIC ALTERNATIVE 2 During the past few years, there has been a sense of absenteeism for Apple’s when it comes to introducing new products and services. Presently, they have introduced the Apple Watch and Apple Pay, but those products and services have not had the same impact as the iPod or the iPhone at the time they were introduce. To sum up, there has been a lack of game changing products and services from Apple. For instance, Apple was not the only company introducing a smart watch or a new payment system.…

    • 725 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Persuasive Essay On Apple

    • 784 Words
    • 4 Pages

    Apple has seemed to stick to the same products and similar advertising styles over the years which could possibly hurt the company in the coming years. Apple is beginning to slack in what they offer in their products, as well as with their high prices. The company needs to create new products to adapt to the changing market by creating new products and technology that focuses on the target market to attract new consumers. Following through with a plan to add new and different products could possibly help the sales of Apple being that the iPhone makes up over 50% of their sales, Apple must start being creative by getting ahead of the…

    • 784 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    To reach short term goals, Apple needs to review and improve the current selling strategy in order to reach a broader demographic, which can be done within the next year. To reach the long term goals Apple needs to motivate the current sales force through compensation and recruiting an effective sales force with regular evaluation. The analysis of the competitor also needs to be examined carefully, in order to zero in on their weaknesses. The long term goals may take anywhere between one to five years, depending on cooperation within the company on all levels. The IPhone 6’s simplistic and upscale nature draws in people, but to recruit customers from the rivalry, some of Apple’s strategies need to be…

    • 1675 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Provide suggestions or recommendations to disadvantage as discussed earlier. Every different company have their own different ways to running their business. Their ways may be similar with the other company but Apple Inc. always operating their company with their own unique method. It helps their company seem different compare with the other company in smartphone and technology area, and the greatest harvest is they had successfully winning the interest of the customers. These special methods bring all kinds of benefits, but at the same time, they also bring many disadvantages to…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Many opportunities have evolved in 2013 to 2015. The rising market for Internet of Things (IoT), wearable gadgets, mobile payment market and the market for the mobile enterprise app. Apple introduced its smartwatch in 2015 and according to BI Intelligence (2015), the growth rate of the wearables is expected to be 35% annually of which 47% of the market is for Apple Inc. The company can introduce other wearable health gadgets to monitor heart rate and sugar levels.…

    • 815 Words
    • 4 Pages
    Improved Essays

Related Topics