Apple's Apology In Chin A Case Study

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Introduction
Negotiation is a process of dynamic communication in which two or more parties attempt to settle differences and defend interests directly through dialogue in order to achieve a solution or a satisfactory agreement. In this paper I will discuss the important rules in negotiation and what to avoid during a negation.
Importance of Negotiations
The description of a work often includes negotiation skills as a desirable quality in a charge applicants list, however the ability to trade involves a set of communication and interpersonal skills to be used together to achieve a successful outcome . The circumstances of negotiation occur when two people or groups of people can not agree on the solution of a problem, the goal of a project or contract. A
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Remember that the best negotiation is when both sides win and yield a little. Access their arguments and agree some of their comments, do not forget your ultimate goal and make it part of your goals, you'll see that you won more than you lost.

Case Study
Apple’s Apology in China
In the People’s Republic of China in April 2013, Apple CEO Timothy D. Cook apologized to PRC customers for Apple’s warranty policy and promised to rectify any wrongs resulting from that policy.
In a negotiation research study by Professor William W. Maddux of INSEAD, researchers compared reactions to apologies in the United States and in Japan. They discovered that in “collectivist cultures” such as China and Japan, an apology can be an effective negotiation tactic to relieve conflict and resolve disputes even if the apology is delivered by someone who is not responsible for the wrong. Their findings showed that negotiators with carefully delivered apologies could resolve conflicts and alleviate its effects in a way that financial compensation cannot.

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