Car Accessories Case Study

1682 Words 7 Pages
Register to read the introduction… And another reason is there was no awareness too. After 2005, there was a boom in the car market with new variety of car companies. The young people are offering to boost to the market because of their awareness and likings. The people’s perception was also changed to use car as their status or prestige symbol. So they started to decorate their car with the accessories like cassette audio system, extra fog lamps and horns their car. Like that they slowly started use the luxury accessories also like DTS audio system, LCDs, imported pipe horns, leather seats etc. So there was also a boom in the car accessories market also. Approximately maximum of 500 cars per year are sold totally in trichy, now if anyone buys a new car they takes it to their home and to their favourite temples and then they come to the accessories shops only. A new car that was delivered by the company is an incomplete one and therefore the car accessories shop makes it as a complete …show more content…
Some people’s psychology is not to hear music while driving. This affects the demand of the car accessories market, so that they will not upgrade their audio system. Some of the people are interested in decorating their interior and some of the people are interested in decorating their exterior part of the car. So it affects the demand of exterior accessories when people concentrate more on interior and affect the demand of interior accessories when people concentration more on exterior accessories. So the perception changes from one person to another. And it is a factor affecting …show more content…
So decorating it is a waste investment, and it doesn’t bring any return in future. So they don’t decorate their car, it is a factor affecting demand. If an old aged man buys a car, he is not much interested in making decoration to his car. He just want it for travelling from one place to another.so it also a factor affecting

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