Additionally, when Vargas came to power in 1930, recently appointed Minister of Education and Public Health “Campos declared the recent revolution to be an unprecedented opportunity to change fundamentally Brazilian society through the elevation of national health and educational standards,” which led to the implementation of more drastic eugenic techniques in Brazil (Williams 53). Furthermore, when Capanema was replaced Campos as minister “the [first Vargas] regime fully integrated cultural programming into the lexicon and practice of federal power, making Brazilian culture a charge of the state” (Williams 14) as the entity in control of deciding over brasilidade - an intangible but highly coveted sense of of Brazilianness (Williams xvii).
