Business Report of Kellogg's Essay

1742 Words Nov 1st, 2012 7 Pages
The company Kellogg’s Corn Flakes® is the second large company in America began in 1906,which makes breakfast and snacks for millions. The founder, W.K.kellogg, set healthy and high quality as the aim of providing nutritious products with diversify flavor. Their provide products such as cereal, waffle, Bars, and cookies to their consumer all around the world. Today, “Kellogg’s Company manufactures in 18 countries, also sells its products in more than 180 countries” (Kellogg’s, 2011). The following essay will evaluate this company through PEST analysis in the UK, factors include political-legal, economic, social and technological environment (Anon, 2005). It is to be claimed that out of those reasons, the social-culture
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As result, UK’s Kellogg’s aimed their target at groups of individuals with a middle-High level of income.

Socio-cultural Environment.
Social factors include the life styles, and social attitude of the countries, which could have the impact of the potential market. These factors affect customer needs and the size of potential market.

Although the concept of“the most important meal of the day is breakfast”
Is widely spread and understood (Diabetes UK, 2011), however because of their rush lifestyle, many British do not act on this knowledge(Diabetes UK, 2011). Wise, 2010 claimed that out of the following countries including UK, France, America and Netherland, the British’s proportion of skipping breakfast is over 30%, which seems like a serious issue.

Whit a busy lifestyle of the citizens in the UK, breakfast which is Healthy and convenience are the most demanded for consumer (Talking Retail, 2007). They want a real health product which is also has to be delicious. Therefore, there are more individuals start to put their aim in cereals. Alone with the extensive variety of flavors and options, cereals are also low in fat, and also is a good source of wholegrain.

The Kellogg’s Company is devoted to promoting healthy lifestyle choices through the benefits of cereal and, is dedicated to enhancing the quality of life. Kellogg’s responses with over 40 types of cereals for the British which is widely ranged for people

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