Business Plan For Telecommunications Industry Essay
The telecommunications industry is engaged in the sharing of information over long distances by means of technology. Telephone, Internet, television and radio are all aspects of telecommunications, with an emphasis on the first two. If you are starting a company in the telecommunications industry, you must come up with a clear and detailed marketing plan if you hope to appeal to a large enough number of buyers.
Marketing plans for telecommunications companies take account of company size, product range and target market. Telecommunication companies provide a range of services to businesses and consumers, including fixed and mobile network services, telecommunications equipment and solutions that integrate voice, data, video and Internet applications. A marketing plan for telecommunication includes information on trends in the industry, key market sectors, growth opportunities, competitive threats, product development and channels to market.
A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.
The marketing strategy is the most important part of your telecommunications marketing plan, as it shows the actual steps you intend to take. It should involve four elements: product, price, place and promotions. For instance, if you sell bundled Internet, telephone and cable…