Business Communication Essay

12538 Words Oct 5th, 2013 51 Pages
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Management Communication in Transition
This book will argue that management communication is the central skill in the global workplace of the twenty-first century. An understanding of language and its inherent powers, combined with the skill to speak, write, listen, and form interpersonal relationships, will determine whether you will succeed as a manager. At the midpoint of the twentieth century, management philosopher Peter Drucker wrote, “Managers have to learn to know language, to understand what words are and what they mean. Perhaps most important, they have to acquire respect for language as [our] most precious gift and heritage. The manager must understand the meaning of the old definition of rhetoric as ‘the art which
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Without words we have no way of expressing strategic concepts, structural forms, or designs for performance measurement systems.” Language, they conclude, “is too important to managers to be taken for granted or, even worse, abused.”4
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Management Communication: A Case-Analysis Approach, Fourth Edition, by James S. O'Rourke, IV. Published by Prentice Hall. Copyright © 2010 by Pearson Education, Inc.

000200010270582216

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Chapter 1



Management Communication in Transition

So, if language is a manager’s key to effective action, the next question is obvious: How good are you at using your language? Your ability to take action—to hire people, to restructure an organization, to launch a new product line—depends entirely on how effectively you use rhetoric, both as a speaker and as a listener. Your effectiveness as a speaker and writer will determine how well you are able to get others to do what you want. And your effectiveness as a listener will determine how well you understand others and can do things for them. This book will examine the role language plays in the life of a manager and the central position occupied by rhetoric in the life of business organizations. In particular, though, this book will help you examine your own skills, abilities, and competencies as you use language, attempt to influence others, and respond to the requirements of your superiors and the organization in which you work. If you think that landing your

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