Business Analysis: M. A. C's Cosmetics Industry

1846 Words 8 Pages
1.0 INTRODUCTION

M.A.C is a cosmetic company for people of all years, ethnic and gender. It’s founded in Canada in 1984. The products that were manufactured were actually designed for professional uses but is now sold to consumers worldwide. It invests a lot in it’s staffs along with it’s company. They chose to believe in that it’s product and not generate sales thru offers, gifts, samples example but of their own capabilities. They chose to believe in individuality and how oneself is expressive above all. The company has created strong bonds with its customers along with it’s professional makeup artist together with it’s award winning product. Now, M.A.C continues to satisfy the needs of it’s customers by developing and upgrading new and current
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Competitive enterprises are prone to draw in numerous organizations which will strive to capture a part of the market share. This is liable to the decrease in general productivity of the available firms in the business. In order for firms to enjoy long term profitability, they need to establish strong customer loyalty inside of their industry. This will guarantee unaffected market share despite new contenders as the clients have confidence on their items. The cosmetic industry has a low danger of new contestants. This is due to few components. The first is the huge costs of entry. Huge capital expenses are needed for marking, promoting and making product demand, and thus this restrains the entry of newer players in the market. Developing unique cosmetic products will require a great deal of assets both regarding innovative work and the real assembling procedure. Few firms have access to the funds and needed to perform this effectively. Another component that debilitates entry into this industry is the colossal rivalry present in the business, which will lessen the general productivity of firms in the business.

4.0 STRATEGIC

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