Business Analysis : Emirates Airline Environmental Policy Essay
Normative Ethical Theories
Code #1: Emirates Airline Environmental Policy
Rule Utilitarianism holds that an action should be evaluated on the basis of their impact on happiness. According to Boylan (66), utilitarianism refers to a theory that presumes “an action is morally right when its effect leads to more utility for a larger group as opposed to other alternatives.” The ultimate aim of utilitarianism is to produce the greatest good. In business context, utilitarian concept encompasses additional tenet: A course of action is morally right if the immediate and future benefits are significant for all affected stakeholders (Weiss 80).
Cost-benefit analysis forms the utilitarianism approach to the eco-efficiency of Emirate Airlines in all its operations, both in the ground and on air. With regard to reduced carbon emissions, the goal is to create a clean environment for living, and thus, according to utilitarianism, the Environmental Policy is ethical as it brings the greatest pleasure and contributing to clean environment for everyone would amount to the greatest benefits. Utilitarians would argue that ecological efficiency, less wastage and minimal emissions contribute to reducing carbon footprint and thus environmental protection, presenting substantial pleasure and less pain, and thus ethical.
Weiss states consequentialism…