Business Analysis: Chipotle Mexican Grill, Inc.

1460 Words 6 Pages
Chipotle Mexican Grill, Inc. is the company we have decided to examine because of changes due to food safety issues, and additional changes that should be made.

Chipotle Mexican Grill is a multi-national company in the food industry, serving mexican cuisine with a casual fast food dining experience the food is prepared in a way similar to Subway. Chipotle’s mission and values is centered around providing consumers with “Food With Integrity”, or serving food made with naturally grown ingredients. Chipotle’s menu is rather simple. They serve burritos, tacos, and bowls, with a choice of meat and a range of Mexican ingredients and sauces. The first Chipotle was founded in 1993 by Steven Ells in Denver, Colorado where the company’s headquarters
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coli in 43 restaurants, which sickened over 234 people in the past year and tarnished their well-known mission statement “food with integrity”. From the past year until now, Chipotle’s financial performance has declined 37% in the stock market. Since Chipotle’s financial performance declined, they have made strides to amend their mistakes by implementing advancements to their food safety. The advancements made by Chipotle has had a positive effect on food safety, but there are still problems with food borne illness within the company. Since Chipotle only has their food safety advancements online, they need to get the word out to their customers to ensure them that they only provide fresh and naturally grown food. Our recommendation would allow them to get the word to their customers by providing a mascot that’s related to food safety. This mascot would provide information to the customers about Chipotle’s new changes towards a safer and better way to keep the food from contamination. Daily inspections of food ingredients should be done by employees on top of the food safety leader. Daily inspections of food ingredients with employees certified to identify signs of contamination will ultimately be the best front line of defense to ensure no contaminated food will be served to the customers. The customers are the most important next to food safety. By posting inspection reports of local Chipotle locations it will reinsure and rebuild the trust with the customers. With Chipotle’s advancements in food safety and our recommendations of culture changes, establishing mission and vision statements, and implementing new management styles. Chipotle’s food will be held to a higher standard than any other competitor in their industry, which will make their mission statement “food with integrity” become a reality moving

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