Chipotle was started by Steve Ells to help him make some cash to open up a fancy high-end restaurant. Steve quickly realized, however, that Chipotle could be something great. Steve wanted to change the way people viewed fast food. He wanted to show that it was possible to have fast food that was high quality. As Chipotle grew so did its vision. A culture of people started to grow fond of what Chipotle was bringing to the table. Food served fast did not have to be the typical “fast food” experience. Chipotle quickly became committed to serving food with integrity. Early in Chipotle’s life McDonalds was ironically a major contributor to Chipotle’s success. It helped Chipotle grow to more than 500 restaurants. McDonalds later sold their share
