Analysis of the Burt’s Bees Case Study
Burt’s Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. The company doesn’t test its
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Answer: According to me, we live in an internet era. Burt’s Bees should try selling its products online. Many people especially females always look for the products for their skin and hair online; to check if there is anything new in the market which is better than what they are using. It can also distribute free samples of their upcoming products to the customers along with their order to increase their awareness and ultimately their sale. For starters, if they do not get direct sale online then they can have a tie up with a popular brand of a different industry, say clothing where people make their most online purchases and give out free samples along with their orders. This could be the best marketing strategy for the company. In my second opinion, they should try selling their products at the local market stores where people do most of their shopping. And lastly, in the worst scenario if nothing works out then it should be a wholesaler. The company can create products as per the retailers’ demand and sell them their products. But looking at the company’s success and figures, I feel it shouldn’t have a problem doing retail considering the above stated suggestions.
Question 3: What is the best route to reach $25 million in sales?
Answer: This in my opinion will be the summary of all my suggestions. More research, get the right product for the customers, increased use of technology, controlling costs and selling products online.