The second part of my learning outcome is about growth and survival techniques of the marketing techniques.
They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.
Here I leave a table, explaining the variations and differences among different marketing techniques used by each of these two firms:
Marketing Techniques Mercedes-Benz / Cars FrieslandCampina / Dairy
Growing and Surviving Techniques Diversification: They started with the first petrol-powered car and while the years were passing to they used an amount of many new innovations that later were used by common
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Market Penetration: They began to penetrate the car market in Germany in 1926. In the long run, and as the years passed, the name of the company was growing and was spreading worldwide. Getting the consumer to receive and get a good image of the company, that so, the market penetration will be much more positive. Comparing the situation with an another company like Ford in those days in which the variety and choices in the car market was so small and having just a few alternatives, Mercedes-Benz saw his chance to get with one of the highest positions of that market. Where they remain even nowadays. Market Penetration: They began their penetration in the market offering dairy products, yogurts, and cheeses of good brand. They started in 1989 being two separate companies that would gather together in a cooperative way in 2004 when the queen of Holland gave them a nickname of "Royal". They started to get known worldwide, including countries of south and west Europe, southern Asia, north Africa, etc… Comparing their products with others they were offering a whole new type of dairy products famous in the Netherlands but unknown outside of their country. They saw a hole inside of that market so they decided to make profit of it.
They started their market development in Germany gradually spreading to Europe, trying to attract the attention of customers around the world. Offering to all corners of the world