Tesla's Sedan Case Study
(Disclaimer, I am a huge fan of the Tesla product line)
Elon Musk, CEO of Tesla Motors, has put together something no one previously thought was possible. An electric car that is practical and luxurious. Tesla sales have increased, 52% in Q2 2015 and are expected to continue to rise as more people become fed up with the oil industry and want to make a positive impact on the environment. Additionally Tesla cars have scored the highest safety ratings both domestically and internationally. But this path has been fraught with delays and cost overruns the whole way.
In 2008, Tesla Motors announced the production of the Model S, a full size family sedan. Taking what Tesla learned and developed while building the Roadster, Elon Musk wanted to build a family friendly all …show more content…
The initial offerings were not what Musk had envisioned, and massive amounts of time and money were wasted on designs that did not meet the expectations or vision. When von Holzhausen was hired in 200, Tesla was near bankruptcy. Once he had presented a concept that Musk was pleases with, the changes started. Make a sedan that fit 7, as Musk had 5 youg children. Make a master touchscreen to handle the majority of the cars functions, this was years before the iPad was released. The touch screen had to be designed from scratch and capable of withstanding the rigors of the being part of an automobile. The car had to be made of aluminum in order to be light enough to be powered by batteries. Equipment to tool and stamp the redesigned Model S had to be purchased and fitted and the technique to stamp aluminum bodies that not only were strong but good looking had yet to be perfected (aluminum body cars made up less than 5% of the market at the time). The pop out door handles mentioned earlier were another concept introduced, that had never een attempted