Brazilian Style of Negotiation Essay example
TIAS SCHOOL FOR BUSINESS AND SOCIETY Mariana Simões Foschetti
[BRAZILIAN NEGOTIATING STYLE: CULTURAL TRAITS WITHIN]
The opening of borders to international trade transformed the forms of trading, whether in domestic or foreign markets, however, to internationally negotiate it is essential to take into account the cultural aspects of all parts involved in the process. It is notable that culture plays a crucial role in all negotiation process, such as to determine its triumph or fiasco. This paper aims to relate the general cultural aspects of the Brazilian people, how these characteristics influence their behavior during the international trading process and how to generally deal with them as the other party in …show more content…
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cultural aspects of Brazil significantly influence the international negotiations to the point of determining its success or failure?
2. THE CULTURAL FACTOR IN INTERNATIONAL NEGOCIATIONS
As the interests involved in international business negotiations become increasingly complex and potentially conflicting, the risks and the possibility of conflict in relations between companies from different countries, with different culture, legal systems and routines of negotiation significantly grow. First of all, it is imperative to better understand the concept of negotiation itself. According to Acuff (1998), negotiation is a process of two-way