Bp Case Study Essay

921 Words Mar 31st, 2013 4 Pages
Comprehensive Course Project Cover Sheet

Case Study: BP (Beyond Petroleum) Focuses on Sustainability

University

Instructor:
03/15/2012

Abstract

When a person thinks of BP they image a green gas station and gas pumps. But BP has over 100 years of history behind it. BP was formally known as British Petroleum and the Anglo-Persian Oil Company. It was founded in 1908 by William D’Arcy, a rich British man who invested all his savings in his quest for oil in the Middle East. At the time BP was committed to protect the environment and took necessary steps to research areas where they would likely be drilling for oil to minimize habitat disruption and protect the area. But as competition in the area heightened, and shares of the
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Relevant Facts 1. Poor leadership or Internal Forces-management made poor decisions. Much of the leadership was lacking in ethical issues/training and did not make good decisions. 2. Reputation-suffered because of ethical misconduct, poor decisions, alleged misconduct, and mismanagement. 3. Social Responsibility-environmental concerns, unlawful and humanitarian. 4. Ethical Misconduct-lack of ethics code, sustainability, dishonesty, safety and quality issues.
Root Problem and Problem Components While BP has made many changes to improve their image and rebuild their trust with shareholders they still face many challenges. While they have taken the necessary steps to research and put in place a new Ethics Policy, and made sure that it is read by all employees, no where does it state how they will enforce it and who will employees report suspected problems to. In addition, while they have invested in sustainability and diversified their innovations and research, they have not invested enough to show that they are truly committed.
Another contributing factor in BPs reputation decline was poor leadership. Decisions were made by top management to ignore laws and regulations regarding the safety of the environment as well as the safety of the people. Management was lacking in

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