Rhetorical Analysis Of Carehaven And The Salvation Army

“Black and Blue or White and Gold?” Sometimes our perception of things is affected by what we choose to see. For my rhetorical analysis, I will be focusing on is the advertisement above by CareHaven and The Salvation Army. This advertisement is depicting a woman that has supposedly been in an abusive relationship or been recently abused, and she is wearing the illusive “dress”, that swept the internet, with the dress’ true colors being an illusion; sometimes appearing black-and-blue, or white-and-gold. This illusion is the perfect connection for the ad because to some people the dress appeared to be black and blue, while to others it was white and gold; just like how some people see the black and blue bruises of abuse while others prefer …show more content…
They attempt to use their prior history of being well-known anti-abuse and anti-violence activists to help further their argument and campaign against abusive relationships. They, however, neglect to cover the idea that men are victims of violence as well, thus making this advertisement controversial. CareHaven, a South African shelter for women and children who have been abused, is a partner of The Salvation Army which also sponsored this ad to promote their support for abused women and to let the public see the truth about abuse. These organizations use their image of being a place of support and solace for people in need, particularly women and children who have been abused, as a means to emphasize how this problem is very prominent in today 's society we just cannot or choose to not see it. However, this advertisement is conveying the idea that even though we, as a public identity, choose not to see it but they, as an organization, see it everyday and want to bring awareness to …show more content…
The photo shows the woman covered head to toe in cuts and bruises, which makes the reader feel bad for her because usually people do not like to see people that have been abused so they pretend not to see it. The ad directly points out the people who avoid the situation and pretend it isn 't a problem. At the same time, it also connects to the reader if they have been or know of anyone who has been in an abusive relationship and shows that they are not alone. The ad does a good job of using pathos to make an impression on the reader; however, the article uses a combination of all three to emphasize its message to a wider variety of readers. Furthermore, this campaign ad is a good example of Kairos because not only is women abuse a widespread common in the world, but also the use of elements in the photograph are modern allusions that people of all ages can recognize since it the dress was found all over social media as well as in the news. The ad uses a lot of symbolism to persuade the reader to look past what others see and what people want us to see and recognize the abuse is very common in our