St. Jude, a globally known hospital, is discovering innovative methods to treat life threatening diseases and defeat cancer as well. St. Jude has become the number one most reliable non-profit institute in the nation. Non-profit organizations get their subsidy from contributions from the public. John Greeves, senior vice president of public affairs and policy at Harris Interactive states, “the desire of Americans to reach out to help those who are suffering as a result of the poor economic conditions.” No family at St. Jude will ever have to be financially accountable for their procedures. St. Jude Children’s Research Hospital successfully appeals to viewers’ emotions through the dialogue with the children while integrating the use of statistics, and internationally known Shaun White and Marlo Thomas in the commercial. St. Jude’s ad charms the
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Jude Children’s Research Hospital is all about statistics. With the advance of the hospital and the rate of innovation for discovering new methods to treat maladies, it is imperative that St. Jude Children’s Research Hospital shares their information with the states. This advertisement opens up with affirming the rate of change St. Jude Children’s Research Hospital has created in the survival rate for cancer. St. Jude alone has drastically reformed the rate of survival from a mere 20% to an extraordinary, 80% survival ratio for childhood cancer. This communicates the rhetorical device of logos due to the accurate data that St. Jude Children’s Research Hospital conveyed through this commercial. Stan Mack, a writer for Chron, states that using statistics helps, “Identify the best consumers to target and the most cost effective ways to target them”. Using the statistics in the St. Jude Children’s Research Hospital ad, helps the viewers have a mathematical viewpoint on where the dollars they donate go. If St. Jude did not include these numbers in their advertisements, they would lose the credibility of their
Jude Children’s Research Hospital is all about statistics. With the advance of the hospital and the rate of innovation for discovering new methods to treat maladies, it is imperative that St. Jude Children’s Research Hospital shares their information with the states. This advertisement opens up with affirming the rate of change St. Jude Children’s Research Hospital has created in the survival rate for cancer. St. Jude alone has drastically reformed the rate of survival from a mere 20% to an extraordinary, 80% survival ratio for childhood cancer. This communicates the rhetorical device of logos due to the accurate data that St. Jude Children’s Research Hospital conveyed through this commercial. Stan Mack, a writer for Chron, states that using statistics helps, “Identify the best consumers to target and the most cost effective ways to target them”. Using the statistics in the St. Jude Children’s Research Hospital ad, helps the viewers have a mathematical viewpoint on where the dollars they donate go. If St. Jude did not include these numbers in their advertisements, they would lose the credibility of their