Further evidence about the advertising budget could help his case. He should examine how the advertising budget was spent and make sure the ads reached the intended audience. The ads may have been ineffective or targeted at the kids who are not actually buying the tickets. He should also make sure the ads reached his audience in the correct place. If his advertising cost the company more but did not reach as many people, there may be other issues he should address before investing more money. Lastly, the CEO does not give any regard to the amusement park industry as a whole or other outside factors that could influence attendance. If there was recently an accident at an amusement park, visitors may be shying away from parks as a whole. If his ticket prices increased over the past three years, that could also have a negative impact on attendance, regardless of the advertising. If the park hasn't opened any new rides or attractions, visitors may be bored and visiting other sites instead. He needs to validate that other outside factors are not influencing his customers' decision to not visit
Further evidence about the advertising budget could help his case. He should examine how the advertising budget was spent and make sure the ads reached the intended audience. The ads may have been ineffective or targeted at the kids who are not actually buying the tickets. He should also make sure the ads reached his audience in the correct place. If his advertising cost the company more but did not reach as many people, there may be other issues he should address before investing more money. Lastly, the CEO does not give any regard to the amusement park industry as a whole or other outside factors that could influence attendance. If there was recently an accident at an amusement park, visitors may be shying away from parks as a whole. If his ticket prices increased over the past three years, that could also have a negative impact on attendance, regardless of the advertising. If the park hasn't opened any new rides or attractions, visitors may be bored and visiting other sites instead. He needs to validate that other outside factors are not influencing his customers' decision to not visit