Beauty Salon Case Study
Small beauty salon businesses account for 308, 111 establishments in the U. S. in 2017 (U. S. Beauty Salons Industry Report, 2017). Forty-nine percent of business owners fail to succeed beyond 5 years (U. S. Small Business Administration [SBA], 2014). The general business problem is that some small business owners have limited strategies to sustain profitability beyond 5 years. The specific business problem is that some small business owners lack strategies to increase customers’ retention for their business beyond 5 years.
The purpose of this qualitative multiple case study is to explore the strategies that some small businesses …show more content…
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