Small beauty salon businesses account for 308, 111 establishments in the U. S. in 2017 (U. S. Beauty Salons Industry Report, 2017). Forty-nine percent of business owners fail to succeed beyond 5 years (U. S. Small Business Administration [SBA], 2014). The general business problem is that some small business owners have limited strategies to sustain profitability beyond 5 years. The specific business problem is that some small business owners lack strategies to increase customers’ retention for their business beyond 5 years.
The purpose of this qualitative multiple case study is to explore the strategies that some small businesses …show more content…
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Eberly, M., B., Bluhm, D. J., Guarana, C., Avolio, B. J., & Hannah, S. T. (2017). Staying after the storm: How transformational leadership relates to follower turnover intentions in extreme contexts. Journal of Vocational Behavior, 102, pp 72-85. https://doi.org/10.1016/j/jvb.2017.07.004
Farmer, T., & Butte, X. (2014). Inspire to innovate: This case study details the steps taken by a leader seeking to spark and sustain innovation among her employees. TD Magazine, 68 (9), p. 54.
Germain, J. (2017). Reflections on leadership: Theory, experience, and practice. National Association of Kinesiology in Higher Education 36th Dudley Allen Sargent Commemorative Lecture 2017. p. 169-176. …show more content…
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Taylor, D., Dalena, L., Blount, A., & Bloom, Z. (2017). Examination of student outcomes in play therapy: A qualitative case study design. International Journal for the Scholarship of Teaching and Learning, 11 (1) 7. https://doi:10.2.049/ijsotl.2017.110111
U. S. Beauty Salons Industry Report, (2017). Industry Report. p.1-195, 194p.
U.S. Small Business Administration. (2014). Frequently asked questions. Retrieved