Beauty Salon Business

Sustainability and Profitability of small businesses in the Salon Industry
Problem Statement
Small beauty salon businesses account for 308, 111 establishments in the U. S. in 2017 (U. S. Beauty Salons Industry Report, 2017). Forty-nine percent of business owners fail to succeed beyond 5 years (U. S. Small Business Administration [SBA], 2014). The general business problem is that some small business owners have limited strategies to sustain profitability beyond 5 years. The specific business problem is that some small business owners lack strategies to increase customers’ retention for their business beyond 5 years.
Purpose Statement

The purpose of this qualitative multiple case study is to explore the strategies that some small businesses
…show more content…
& Park, J. (2017). Extending the resource-based view: Effects of strategic orientation toward community on small business performance. Journal of Retailing and Consumer Services, 34302-308. doi:10.1016/j.jretconser.2016.01.013
Cardoso, C. L., Gontijo, L. A., & Ono, M. M. (2017). Affective memory: An ethnographic approach to design. Strategic Design Research Journal, 10 (1), p79-88. doi:10.4013/sdrj.2017.101.19
Eberly, M., B., Bluhm, D. J., Guarana, C., Avolio, B. J., & Hannah, S. T. (2017). Staying after the storm: How transformational leadership relates to follower turnover intentions in extreme contexts. Journal of Vocational Behavior, 102, pp 72-85. https://doi.org/10.1016/j/jvb.2017.07.004
Farmer, T., & Butte, X. (2014). Inspire to innovate: This case study details the steps taken by a leader seeking to spark and sustain innovation among her employees. TD Magazine, 68 (9), p. 54.
Germain, J. (2017). Reflections on leadership: Theory, experience, and practice. National Association of Kinesiology in Higher Education 36th Dudley Allen Sargent Commemorative Lecture 2017. p. 169-176.
…show more content…
G., (2015). Leadership: Theory and Practice (7th ed.). Thousand Oaks, CA: SAGE.
Rasmusson, A., Dobie-Roberts, S., & Losch, M. E. (2017). Lesson from the field: A mixed methods analysis of hair stylists’ reflections on their experience as lay health educators. Women & Health, 1-15. http://dx.doi.org/10.1080/03630242.2017.1316347
Saunders, M. N. K., Lewis, P., & Thornhill, A. (2015). Research methods for business students (7th ed.). Essex, England: Pearson Education Limited.
Smith, T. (2017). Qualitative & Quantitative Research. Qualitative & Quantitative Research - Research Starters Education, 1. Retrieved from http://eds.a.ebscohost.com.ezp.waldenulibrary.org/eds/detail/detail?vid=0&sid=52e1dfcb-84c6-4a92-9b81-71204c3f6ac3%40sessionmgr4007&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=31962646&db=e0h
Taylor, D., Dalena, L., Blount, A., & Bloom, Z. (2017). Examination of student outcomes in play therapy: A qualitative case study design. International Journal for the Scholarship of Teaching and Learning, 11 (1) 7. https://doi:10.2.049/ijsotl.2017.110111
U. S. Beauty Salons Industry Report, (2017). Industry Report. p.1-195, 194p.
U.S. Small Business Administration. (2014). Frequently asked questions. Retrieved

Related Documents