Company Overview
ULTA Salon, Cosmetics & Fragrance, Inc. (ULTA Beauty) is the largest beauty retailer in the United States. Since opening its first store in 1990, ULTA Beauty has grown to become the top beauty destination for cosmetics, fragrance, skin, hair care, and salon services. With 797 stores across the United States, the company strives to be “All Things Beauty, All in One Place,” offering more than 20,000 products from over 500 brands, including its own private line. The company’s mission is to provide a one-stop shopping experience to its customers, offering product diversity, value, convenience, and experience (Annual Report, 2015).
Company Strategy
ULTA Beauty pursues a growth strategy through differentiation. The company seeks
ULTA Salon, Cosmetics & Fragrance, Inc. (ULTA Beauty) is the largest beauty retailer in the United States. Since opening its first store in 1990, ULTA Beauty has grown to become the top beauty destination for cosmetics, fragrance, skin, hair care, and salon services. With 797 stores across the United States, the company strives to be “All Things Beauty, All in One Place,” offering more than 20,000 products from over 500 brands, including its own private line. The company’s mission is to provide a one-stop shopping experience to its customers, offering product diversity, value, convenience, and experience (Annual Report, 2015).
Company Strategy
ULTA Beauty pursues a growth strategy through differentiation. The company seeks