Avon-Calls-on-Foreign-Markets-Apa-3-Pages Essay

1056 Words Jan 25th, 2013 5 Pages
Avon Calls on Foreign Markets

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Avon Calls on Foreign Markets

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all
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The direct sales programs help Avon in many ways, including lower advertising cost, fewer numbers of employees and most importantly no shelves storing spaces required in stores. These low budgeting schemes enable Avon to keep their prices lower than their competitors. The door-to-door sales also help in influencing clients more and more. The US sales dropped when the women generation of US entered businesses full time. Due to the fall in sales the Avon representatives are now opening kiosks in different shopping malls. This increased the sales through family, friends and now the colleagues from work.

Through the years from 1996 to 2008 the number of sales representatives increased from 8 to15 million, also increasing the sales. When the recession hit US the foreign markets were in better condition for work. The rural population of countries like Brazil and Philippines are keener to shop from home instead of buying from shopping malls. The number of representatives in Brazil only is 8 Million. Avon focused on the middle class in the countries like Malaysia and Chile. The International Strategy for Global Products helps Avon determine which products will have more sales in which countries. The R&D departments are all located within that vicinity to be further lower the price for products such as sunscreen, moisturizers and insect repellents in the Brazil, in Asia the skin

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