Ashley Monroe Data Breach Case Study

The saying goes any publicity is good publicity, but in the Ashley Madison data breach this was definitely not the case. The known site for adulterers and cheaters quickly found themselves all over the news because of their inability to secure their server. The data breach exposed many flaws of the company as well other damaging information about the company’s plans. Along with the embarrassment of the hack, the company would now find themselves in danger of serious economic damages. Avid Life Media, which owned the site, was now at risk for lost profits, loss of optioned opportunities, and lawsuits.
With the technological advancements in apps and websites, it is now easier than ever to meet up with people. The hack shined quite the negative light on the brand and Ashley Madison site. The evolution of apps such as Tinder and Bumble will make it harder for Ashley Madison to recover for this embarrassing data breach. People are more likely to use those apps and other sites now more than ever after this hack. The hack had so much bad publicity and put users in so …show more content…
The economic damages suffered at the hands of the anonymous hackers will likely be impossible to fully recover from, and the company’s brand will forever be tarnished due the nature of the information released in the hack. The loss of profits and inability to go through with an IPO will greatly impact the economic future of the company. The lawsuit as a result of the data breach are also something that will cause great economic damage for the company. The data breach exposed a lot information and shone a negative light on an already taboo site. Ashley Madison’s long term future is in doubt with the evolution of technology and the public’s inability to trust the website. This trust will likely never be regained and the same can likely be said for the economic profitably of the