Perhaps the main strategic element related to Apple’s personal computers is the company’s emphasis on the word “computer”, as the company seems to be firmly set on not following its competitors into the “hybrid”-market, where tablets and personal computers become one. Instead, Apple has kept its trust in its signature operating system, powerful hardware, and elegant designs to remain competitive. In addition, throughout the years Apple have worked on creating a version of the Mac that can satisfy any consumer’s needs or desires, from the desktops Mac Pro (for professional and business users) and iMac (for everyday consumers and educational purposes), to the Macbook Pro, the Macbook, and the Macbook Air – Apple’s laptop models. Apple suffered
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Because of this, Apple has since the release of the first generation iPhones in 2007, released at least one new model every year. As consistent as the yearly release is, similarly each model (with the exception of the iPhone 5C and the iPhone SE) has also consistently featured the upgrades needed for the model to be able to compete. While some model upgrades have been generally considered incremental, the steady growth in sales each year suggests that each upgrade have been sufficient enough, and that Apple’s efforts to remain relevant within the market have been successful.
A key strategic element of Apple’s, regardless of the product, is offering seamless integration between Apple products. Most Apple products now work in very similar ways, and applications look and operate similarly as well, whether one uses the iPod Touch or the MacBook. This is an offer that no competitor is able to match quite yet, as other brands that offer similar products – for example Samsung – only offers the hardware, but not the
Because of this, Apple has since the release of the first generation iPhones in 2007, released at least one new model every year. As consistent as the yearly release is, similarly each model (with the exception of the iPhone 5C and the iPhone SE) has also consistently featured the upgrades needed for the model to be able to compete. While some model upgrades have been generally considered incremental, the steady growth in sales each year suggests that each upgrade have been sufficient enough, and that Apple’s efforts to remain relevant within the market have been successful.
A key strategic element of Apple’s, regardless of the product, is offering seamless integration between Apple products. Most Apple products now work in very similar ways, and applications look and operate similarly as well, whether one uses the iPod Touch or the MacBook. This is an offer that no competitor is able to match quite yet, as other brands that offer similar products – for example Samsung – only offers the hardware, but not the