Strengths of the speaker include …show more content…
He says that all successful companies do the same thing using Apple as an example, stating, “People don’t buy what you do, they buy why you do it.” This doesn’t make complete sense. People usually don’t know why a company decided to design something new. They care about characteristics like quality, features, benefits and price. Just because consumers believe the company powers that be think the way they think doesn’t lead people to buy an inferior product. He further says, “The goal is not to find people to buy what you have but who believe what you believe.” He then uses the Wright Brothers as an example, yet people don’t fly on airplanes instead of traveling by train or bus because they believe what the Wright brothers believed.
He claims every other computer company could do the same thing as Apple but the difference is in the way they communicate. It doesn’t seem this is accurate. Again Apple is popular because of the features the company’s computer have, the appearance, the functioning, the ease of use, the reliability, the return on investment, the service available for the product. His summary includes mention of a higher power for the first time and he speeds into it much like he did the opening which leaves an impression of a lot of intensity but some confusion over the truth of his