Aspen Dental Case Study

811 Words 4 Pages
Operation: Strategic Growth

Mark Weisberger, Chief Legal Officer of Aspen Dental, draws upon over 2 decade’s worth of experience in providing in-house counsel to rapidly expanding organizations. Today, he works strategically to improve Aspen Dental’s growth while maintaining legal compliance within the multi-state organization.

Growth is a sign of a healthy business by anyone’s standard. Aspen Dental, a manager of dental services, supporting offices in 33 states, has enjoyed an impressive amount of growth with the last few years. Clocking in 3.4 million patient visits with 750,000 new patients added in 2014, Aspen Dental shows no signs of slowing down. With the success of their growing operation, the organization realized they needed a tactical leader for their in-house legal counsel with extensive knowledge in operation expansion. Joining Aspen Dental in 2012, Mark Weisberger made it his personal mission to further growth within the company. “My primary goal was 60-70 offices each year,” explained Weisberger. Considering that Aspen Dental was opening approximately 30-40
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Without it, legal teams would need to do a lot of legwork in unfamiliar territory, increasing the difficulty of being efficient and maintaining compliance. When stepping into the role at Aspen Dental, Weisberger noticed that outside counsel was not being used to its potential. Operating in multiple states requires organizations to be privy to the legal compliance and practices in each territory—something that cannot be covered efficiently with only in-house counsel. Setting up partnerships with outside counsel became a priority. “There really wasn’t anything like that in place before I joined,” he explained. Now, Weisberger maintains a list of outside counsel to confer with, whenever the need arises. “When new matters come up that we haven’t addressed yet, we call them up to have them assist

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