The Onion’s mock release of MagnaSoles used the rhetorical strategies of using false evidence, as logic, satire, and irony to prove how marketers create false advertising to sell their products. Marketing is intensely dishonest and misleading and The Onion demonstrates that.
Throughout the mock press release information is getting thrown at the audience that isn't true, but sounds like there is logic behind the words. In line 22 The Onion writes “reflexology the literature explains, establishes a correspondence between every point on the human foot and another part of the body, enabling your soles
to heal your entire body as you walk” (line 2). The text has only a few big words and literally says “the literature explains” because if this …show more content…
The article uses satire to prove this. On line 62 the onion gives an example of a chronic back pain sufferer names Geoff DeAngelis (which is an obvious fake name) that asks “ why should I spend thousands of dollars to have my spine realigned with physical therapy when i can pay $20 for insoles (people always look for cheap options) clearly endorsed by an intelligent looking man in a white lab coat?” (line 65). When reading this the audience wonders how anyone could fall for buying this product. The mock press release is showing that society trust what anyone in a white lab coat says even if it doesn't fully make sense to us. The Onion also is touching on how people will try anything if it’s cheaper even if it is not a logical solutions that real doctors are testing. Another example the onion uses to show that people listen to doctors or professors figures is paragraph 40 “ Dr. Wayne Fraenkel, the California state university biotrican who discovered terranometry says if the frequency of one foot is out of alignment with the earth, the entire body will suffer”. What the “doctor” discovered doesn’t make sense, but because this so-called doctor sounds successful and smart, the customers …show more content…
Helene’s claim is that she “ twisted her ankle something awful a few months ago, and the pain was so bad, I could barely walk a single step. But after wearing MagnaSoles for seven weeks, I’ve noticed a significant decrease in pain and can now walk comfortably. Just try to prove that MagnaSoles didn’t heal me! (line 56)” The irony starts with the press release saying that MagnaSoles is an alternative to effective forms of medicine. The Onion puts this piece of irony in the paragraph to show marketers being misleading. The next part that holds irony is when Helene says wearing MagnaSoles for seven weeks was the act that decreased her pain. Most people know from experience or health classes that a sprained ankle only last for 5 days to a week, meaning that the soles most likely didn’t do anything. By putting this piece into the press release The Onion is mocking how people don’t use common sense when listening to ads and just go for the cheaper
Throughout the mock press release information is getting thrown at the audience that isn't true, but sounds like there is logic behind the words. In line 22 The Onion writes “reflexology the literature explains, establishes a correspondence between every point on the human foot and another part of the body, enabling your soles
to heal your entire body as you walk” (line 2). The text has only a few big words and literally says “the literature explains” because if this …show more content…
The article uses satire to prove this. On line 62 the onion gives an example of a chronic back pain sufferer names Geoff DeAngelis (which is an obvious fake name) that asks “ why should I spend thousands of dollars to have my spine realigned with physical therapy when i can pay $20 for insoles (people always look for cheap options) clearly endorsed by an intelligent looking man in a white lab coat?” (line 65). When reading this the audience wonders how anyone could fall for buying this product. The mock press release is showing that society trust what anyone in a white lab coat says even if it doesn't fully make sense to us. The Onion also is touching on how people will try anything if it’s cheaper even if it is not a logical solutions that real doctors are testing. Another example the onion uses to show that people listen to doctors or professors figures is paragraph 40 “ Dr. Wayne Fraenkel, the California state university biotrican who discovered terranometry says if the frequency of one foot is out of alignment with the earth, the entire body will suffer”. What the “doctor” discovered doesn’t make sense, but because this so-called doctor sounds successful and smart, the customers …show more content…
Helene’s claim is that she “ twisted her ankle something awful a few months ago, and the pain was so bad, I could barely walk a single step. But after wearing MagnaSoles for seven weeks, I’ve noticed a significant decrease in pain and can now walk comfortably. Just try to prove that MagnaSoles didn’t heal me! (line 56)” The irony starts with the press release saying that MagnaSoles is an alternative to effective forms of medicine. The Onion puts this piece of irony in the paragraph to show marketers being misleading. The next part that holds irony is when Helene says wearing MagnaSoles for seven weeks was the act that decreased her pain. Most people know from experience or health classes that a sprained ankle only last for 5 days to a week, meaning that the soles most likely didn’t do anything. By putting this piece into the press release The Onion is mocking how people don’t use common sense when listening to ads and just go for the cheaper