The editorial ‘Pete Evans can test paleo diet claims when he gets sick’ written by Sam de Brito, was published in The Age on august 30th 2015.
In this article De Brito uses critical and mocking tone to get across to the readers his main contention, which is that Pete Evans shouldn’t promote his paleo diet as a cure for medical conditions.
In the first paragraph the writer attempts to entertain the reader and also criticise Evans by calling the paleo diet a ‘fad’ and saying Evans extended his ‘6000 hours of fame’ which makes portrays De Brito as a funny person and makes the reader trust him. Readers are encouraged to believe that Evans preys on people's insecurities about their weight by saying ‘he marries anxiety about blubber’ …show more content…
De Brito also comments on these claims using strong language like ‘horsesh*t’ to further cement the thought in the readers minds that the claims aren’t reliable. Later in the paragraph De Brito uses a quote from ABC’s Charlie Pickering “ Paleo Pete done cured the rheumatiz, the autiz, the multiple sclerosiz, he done cured bipolar, tripolar, I seen hime cure a woman with seven poles.” which he uses to encourage the reader to think that Evans claims are