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Analysis Of The Multi-Brand Company: J. Crew

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J. Crew is the Multi-national and Multi-Brand company and it has variety of stylish trends for children, women and men. J. Crew was established in the year 1947. J. Crew was consider as Popular Sales Club. The company sold first product was women’s clothing by delivering door-to-door. (A.J.Strickland, 2014) Company was growing steadily and started advertising by issuing catalog through mails to customers. In the year 1983, they change the company name from popular sales club to J. Crew. In the year 1989, J. Crew launched the first retail store in the New York. In the year 2003, Company planned to hire a new CEO Mickey Drexler to take the company forward. Thereafter, the company expand its stores and new strategy was executed to start with the

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