Allstar Brands Allround Business Analysis

Decent Essays
Product effectiveness is the most important factor influencing customers' decision making for the purchase. Consumers' expected benefit and improvement from our medication is symptom relief.

This medication has less concentration of certain ingredients (over-the-counter). Therefore, customers can buy it without doctor's prescription.

Presently, Allstar Brands' Allround product is a leader in the cold segment market. It has obtained 40.4% of the cold segment, and 23.8% share of the OTC market.

A Custodial firm is a customer-focused organization that seeks to make efficient and effective use of its scarce resources. As a custodial firm, we seek to balance the needs of the customer with the needs of the firm. Customers may not consider competing

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