Analysis Of The Extraordinary Science Of Addictive Junk Food Essay

1590 Words Sep 25th, 2016 7 Pages
Zainab Jafri
Mr. Ballinger
ENG-101- ML
26 September, 2016
Manipulations to Serve Gratifications
The tendency to exploit those that are vulnerable is highly practiced by corporations in the United States to gain success. In Michael Moss’s The Extraordinary Science of Addictive Junk Food, he delineates how the food conglomerate Oscar Meyer, led by executive Bob Drane, manufactured and marketed the famous product known as “Lunchables.” Ironically, it is revealed that Bob Drane’s own daughter, Monica, never served “Lunchables” to her three kids for they “eat very healthfully” (Moss 269). From Monica Dranes’s statement about “Lunchables” in The Extraordinary Science of Addictive Junk Food, by Michael Moss, we can infer that since the Millennial generation has acknowledged that food companies tend to prey on the fast paced population in the United States, the consumers are changing their impulsive attitudes by becoming informed on what they buy. Thus, the strain on the work productivity for corporations is enlarged because they have to face the pressure to heed to the customers feedback to bring forth a change that can acquire their products profitability.
Consumers are usually given various food choices, ranging from healthy to unhealthy, for sometimes they are “worried about sugar, other times fat” (Moss 261). Often, however, they tend to act on impulse and go for what tastes better rather than what is best for them. There is an “emerging obesity epidemic” (Moss 259) in…

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