Analysis Of Popular Culture, Media And The Spectacle Of Sports

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The Chapter I chose to write about is chapter 11, which is on Popular Culture, Media and the Spectacle of Sports. The question that this chapter is trying to make is what kind of impact does the media, advertising, and sports have on our culture? The evidence in the text that supports this question are mass media and television gender roles, the kinds of symbolism males and females have in their roles of media/advertising, and how men and women are perceived differently in the sports world. The strength that the text starts out with is about the affect of mass media and gender roles that are imposed upon the human population. Mass media encompasses all of our books, television, Internet, newspapers, magazines, books, CDs, and films. They …show more content…
We know this is true because over 40% of Americans get their news from the Internet and may also get their news from television. The average American will spend only more time at work and sleeping than they will on the television and the Internet. With this very large allocation of time, it gives mass media ways to shape our society and culture to what the producers desire. This in turn creates the ability to shape how gender roles on how mass media seem to fit. The two main gender roles that television created back in the 1980’s really have not changed even today. The two main roles they have created are men are numerically better represented on TV; and secondly, the roles men played were much more diverse on different things such as age, race and character type. With this kind of influence being made upon everyone watching television nearly all the time, this can lead to a different kind of symbolism that male and female roles are portrayed differently. Men and boys are more heavily portrayed in television and sadly due to this women subconsciously may feel not as important due to the fact they are not portrayed as much in mass media and advertising. The females that are portrayed in advertising are usually thin, young, innocent and

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