Analysis of Graphic Design Essay

2045 Words May 6th, 2013 9 Pages
GRAPHIC DESIGN ISP
INTRODUCTION
Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of Apple, to the typographic nature of many modern advertisements. Graphic design isn’t just a form of art anymore, but it rather is a medium through which
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Most contrasts however work directly with gradients. The site Media Temple uses an extensive amount of gradients, mainly to illustrate the modern attitude of their site. These gradients are however, subtle. The gradients thus emphasize the importance of certain topics, by placing lighter colors at the bottom and darker at the top, the object is seen to be progressing through time in essence. There however exists a variety of gradients. Gradients can be radial gradients (circular eminations), vertical linear fade, horizontal linear fade, horizontal radial fade, vertical radial fade and just simple linear fade. These different designs all work hand in hand to create direction on the page. By creating direction on the page, certain topics can be emphasized and others can be dismissed. The key flaw that many new designers face in regards to gradients is the flow of the gradients. If too many gradients are placed on a page or the gradients contrast, then the gradients will seem amateur and will detract from the quality of the website. Gradients must however be in accordance with color schemes. Certain colors work well together, while others tend to be a nuisance. Take for example the design of the Los Angeles Lakers logo. They utilize the colors of gold and purple, both of which are opposite one another on the color wheel. Thus these colors, through contrast, in fact bring out the overall appearance of the team. Then examine the logo that Lasko fans uses. Their

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