Essay on Analysis Of ' All Is Powerless '

1328 Words Oct 27th, 2015 null Page
Mophie "All is Powerless" is an advertisement directed for Mophie Inc. by Biscuits 's Christopher Riggert. In this advertisement the director presents all sorts of doomsday events, from gravity failing to function, to flying penguins, natural disaster, fishes falling from the sky, and for some reason dogs walking their owners. Finally at the end, the ad brings everything together by revealing this is how a God feels when his cell phone is about to die with promoting the product that mophie wanted to advertise with their logo. After doing some research on mophie 's product, I found out it is pretty boring. The director of mophie advertisement used high quality film and a joke to sell their product. I was mystified because I was attracted to the ad even though I did not even know what they were selling. It was not even clear what the product does in the ad. Mophie is a no name brand up against big brands like Belkin and Amazon. Mophie promotes their brand name instead of their product to a young liberal audience knowing that people need their product and have to compete with a variety of other popular brands.
The Advertisement that I choose was appealing to me and my age group because our generation is always on TV or on YouTube watching funny and high quality visual effects videos. Every day we spend a lot of hours finding and watching these skits. We do not even realize how time flies by when we are watching these funny adventures, videos, and when we get off of a TV or…

Related Documents