Analysis and Recommendation for the Mod Iv Product Development Team

1304 Words Jan 26th, 2012 6 Pages
Background/ Introduction The Heating, ventilating, and air-conditioning controls (HVAC) is one of the Honeywell Building Controls (BCD)’s four product areas. In 1989 HVAC controls was pitching a multimillion project on the Mod IV--- an advanced motor used in HVAC applications. It was envisioned as “Golden Egg” by a senior manager because it was a main pitch of the company, and once it was ready to produce and successfully introduced into the market, it would account for 30% of the division’s profits. The central issue revolved around the division’s product development team and their commitment to meet the schedule. This led to multiple lower-level issues, such as communication disparity among various groups, mistiming in changing the …show more content…
Apparently, they chose to practice in a wrong project. They should have implemented the change phase by phase, from small project to bigger project. Even though this seemed unrealistic considering the tremendous pressure faced by BCD from production and competitors, this should be considered the “right way to do it”.
Another reason was marketing/sales groups lagged in pace in Mod IV development. The marketing people were not involved in the initial project conception and thus were not enthusiastic about the product. It was not until later stage of the product development they were brought on board and forced to catch up. The negative effect was that marketing was in different page from manufacturing and engineering. Marketing decisions changed every time the marketing people changed. Friction and doubt were not uncommon. It would have been effective if the same marketing group stayed throughout the whole project.
Marketing lagging in pace was only a part of the bigger issue--- the perspective disparity between marketing and engineering/manufacturing. This was inevitable since they came from different background and conceived the project from different standpoints. One typical example is their values and priorities. While engineering/manufacturing’s priority is on designing and producing the product with lower cost and faster speed, marketing focuses on quality and meeting customer’s expectation, even though this might come across being costly and

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