Within the chapter, “An Introduction to McDonaldization,” by George Ritzer speaks the truth that McDonald’s is taking over American society, as well as other nations. This grotesque article is the harsh truth that America has and will continue to become more McDonalized. McDonald’s has been able to achieve a franchise that spreads through 115 nations. The fours dimensions discussed within this article are efficiency, calculability, predictability and control. These dimensions control the ways employees and the McDonald’s business acts. George Ritzer’s “Dimensions of McDonalidization” highly impact the business of McDonald’s, although some are more important than the others (Ritzer, 16). Each dimension serves its own purpose within the industry.
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Efficiency is stated as an “optimum method of getting from one point to another” (Ritzer, 16). The efficiency of McDonald’s is one of the most common aspects of an industry. Without the efficiency of the workers, the industry would collapse. The workers are able to follow a predetermined form of steps to provide the best value to customers. Calculability is one of the four dimensions that is stated as “emphasis on quantitative aspects of products sold” (Ritzer, 16). The calculability of McDonald’s states that the “quality is equal to quantity.” Calculability is less common within the industry because it is less noticed by consumers. By making larger portions of food “indicates that the owners, not the consumers, get the best deal” (Ritzer, 17). The least common dimension is the predictability of the company. This proves sociological behavior impacts businesses because of consumers. Predictability is defined as “assurance that products and services will be the same over time and in all locales” (Ritzer, 17). The predictability of McDonald’s is to keep the same products and to keep providing for customers with “no surprises” (Ritzer, 18). Each employee is required to memorize a script to greet the customers with, as well as following the rules of the business. This entails keeping customers happy, but is the least noticed because it is what is behind the …show more content…
Apple Company is seen throughout all of America and has spread like wildfire. American society has become too in touch with technology, thus leading to less connection. Apple has become the main producer of laptops and iPhones, having this technology helps define status. By owning an Apple product, it would be considered having an “achieved status,” because it shows a larger sum of money (Schaefer, 104). Without this technology, some people are not able to function. It is necessary for work for a lot of people, it also could be contracted with many businesses to advertise their product. In television, many people are shown with the newest iPhone, which then makes people want to have that specific iPhone to show they are up to date with the newest
Efficiency is stated as an “optimum method of getting from one point to another” (Ritzer, 16). The efficiency of McDonald’s is one of the most common aspects of an industry. Without the efficiency of the workers, the industry would collapse. The workers are able to follow a predetermined form of steps to provide the best value to customers. Calculability is one of the four dimensions that is stated as “emphasis on quantitative aspects of products sold” (Ritzer, 16). The calculability of McDonald’s states that the “quality is equal to quantity.” Calculability is less common within the industry because it is less noticed by consumers. By making larger portions of food “indicates that the owners, not the consumers, get the best deal” (Ritzer, 17). The least common dimension is the predictability of the company. This proves sociological behavior impacts businesses because of consumers. Predictability is defined as “assurance that products and services will be the same over time and in all locales” (Ritzer, 17). The predictability of McDonald’s is to keep the same products and to keep providing for customers with “no surprises” (Ritzer, 18). Each employee is required to memorize a script to greet the customers with, as well as following the rules of the business. This entails keeping customers happy, but is the least noticed because it is what is behind the …show more content…
Apple Company is seen throughout all of America and has spread like wildfire. American society has become too in touch with technology, thus leading to less connection. Apple has become the main producer of laptops and iPhones, having this technology helps define status. By owning an Apple product, it would be considered having an “achieved status,” because it shows a larger sum of money (Schaefer, 104). Without this technology, some people are not able to function. It is necessary for work for a lot of people, it also could be contracted with many businesses to advertise their product. In television, many people are shown with the newest iPhone, which then makes people want to have that specific iPhone to show they are up to date with the newest