Mcdonald's Ethos

Improved Essays
Many people have limited knowledge on how their beloved chain restaurants came to be. Likewise, I know that I don’t wonder about the persons who started the movement of fast food chain restaurants when I am in a drive thru picking up my Big Mac. The movie “The Founder” by John Lee Hancock decided to unmask the history and the drama involved in founding McDonald’s. However, while many see the McDonald’s today as a wholesome and family friendly restaurant, they do not know the underhanded dealings that occurred in order for McDonald’s to become the global sensation it is today. This movie has a marvelous portrayal of the life of the man who became one of the most recognized member of quick service restaurant of all time.
The ethos behind the
…show more content…
It is a nostalgic look back at America in simpler times. It mainly focuses on the economy’s health of the fifties. Ray Kroc does not start his career in a low or entry level. He is a shake machine salesman who can afford a nice house in a nice neighborhood, and able to be part of a country club where he plays golf with other similar white men of the same socioeconomic status. The fifties were a time that was moving away from sit-down diners and people were becoming more concerned with eating quickly and reaching their destination more rapidly. You do not see hardly any minorities or people of different ethnicities in this film, because in the fifties the civil rights movement had not come to a complete fruition. The buildings and the machinery that is shown in the film help the viewer visualize why a restaurant such as McDonald’s is so revolutionary of the time period. The film really helps the viewer immerse themselves in the society and culture of the fifties. John Lee Hancock puts in a lot of thought to how the original McDonald’s was constructed and ensured the McDonald’s replicated the original even in the most minute details. The uniforms are also a classic staple of what one can expect to find in the time

Related Documents

  • Improved Essays

    Mcjobs By Eric Shlosser

    • 721 Words
    • 3 Pages

    While McDonald’s has made many kids happy, and is a go to fast food store for many people, the fast food chain isn’t as great as some people think it is, and it has many negative effects on America. In the non fiction text, ”McJobs”, by Eric Schlosser, he reveals some of the dark secrets from how they treat their workers, to how this fast food chain effects suburban areas. McDonald’s is taking control of teenage workers just because they are easier to control, and they think they can just get away with paying them minimum wage. Also, they are ruining peaceful suburban areas and farmland just so they could put up more stores. Family run business are being forced to close down because of competition from the big chain stores.…

    • 721 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The introduction is a brief overview of the integration of fast food into American society and how it reflects on American society and ultimately our way of life. There is a particular stress on Mcdonalds and “the Mcdonaldization of America” which is a consistent theme held throughout the book. Particular ironies are exploited in the introduction between the company’s ideals versus the men who build them. Colorado Springs is used as the focal point of the book and the revolutionary changes that are apace there provide a perfect backdrop for what is really happening all over the United States.…

    • 683 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the twenty-first century we have become ingrained in a culture through which McDonaldized systems (through rules, regulations and scripts), have ultimately come to threaten the ability of those involved to think intelligently (Ritzer, 1998). It is clearly dehumanizing to find oneself mindlessly functioning like a robot within corporately structured systems. Chipotle's advertisement (2013), promotes themselves as a company that has been able to detach from the demanding, hegemonic structure, which further promotes an image of the company that is not “real” or “true”. McDonaldization of the food industry and the lack of control a person has over what is in the food they eat has created a runaway juggernaut.…

    • 613 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    They point to the “economic vitality” that scores of fast food businesses provide to America all due to customers who want to avoid the unknown and enjoy the familiarity uniform businesses provides (9). In order to keep it that way, Ray Kroc, founder of the McDonald’s corporation invented and enforced his philosophy of Quality, Service, Cleanliness, and Value and made sure that all of his franchises followed it to a tee. His obsession for perfection and uniformity made sure all McDonald’s restaurants had the same cheerful atmosphere that “provides for the entire family” (21). People who are afraid to go against the norm, usually opt to support well-known franchises rather than the mom and pop shops making Kroc, his franchise managers, as well as his copycats rich. Moreover, the more the franchises spread, the more power it gave to the McDonald’s corporation which is exactly what Kroc intended for it to…

    • 1390 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Far From Heaven Analysis

    • 1116 Words
    • 5 Pages

    The 1950’s may have seemed like a time of perfection and poise, but Haynes essentially states within this film that perfection is nothing but an illusion. Haynes also indicates that the social norms were created to either ostracize or accept people, and in this case, Haynes focuses on individuals who were excluded from society and considered social outsiders for not meeting society 's expectations. Most importantly I believe that Haynes is trying to say that society in the 1950’s was built to make people feel different and imperfect, when in reality it is society itself that is actually…

    • 1116 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Today’s society provides a plethora of restaurants that serve meals and accommodate friends, but one establishment has set itself apart from the rest. McDonald’s has built a fast food empire appealing to America as a trusted friend. In commercials such as “Vintage McDonald’s,” “New Dad,” and “Cha Cha Slide” McDonald’s has instilled its image as a “trusted friend” using ethos, logos, and pathos. Beginning with “Vintage McDonald’s,” what could be the very first McDonald’s commercial, the company begins to build trust within…

    • 920 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Communism In The 1950's

    • 1238 Words
    • 5 Pages

    The 1950s in the United States was a time of change, a time of fear, and a time of a “boom.” The 1950s was a time post World War II, where America’s wealth grew along with the economy. The “boom” was a boom in wealth and anxiety for Americans. The fifties were a time for growing technology including the use of television as a major news outlet, growing family sizes, growth in advancements such as highways, shopping malls, and corporations. The social norm was that the man belonged in the work force and women belonged at home with the family.…

    • 1238 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    Ultimately the 1950’s citizens experienced a change in the rights of African Americans and the roles that women played in society. The culture of the decade was defined by the slang that was used to describe individuals and their possessions. In the end the 1950’s is an iconic decade that shaped the decades to…

    • 738 Words
    • 3 Pages
    Superior Essays
  • Superior Essays

    Families change throughout the centuries, each conforming to society or breaking away from societal norms. In the 1950s, most families followed the “cookie cutter” way, which means many families were the same. Compared to today’s families, one can say that families have become very different from what they used to be. In today’s society, we have families that are bi-racial, having either gay or lesbian parents, having a single mother of father; these types of families were not as popular in the 1950’s. Families during the 1950’s were traditional and most families conformed to society.…

    • 957 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    America Of The 1950's

    • 87 Words
    • 1 Pages

    America of the 1950s was a beaming nation, full of optimism following the triumph of World War II. Business activity and economic growth generated a doubling in advertising expenditure by the end of the decade. My impression of America during the fifties was that it appeared to be a magical time when people lived honourably, and hard-work and dedication were valued and praised. The theory many people possessed was of a ‘sparkling America’, ‘pleasant America’ or ‘rich America’, and in general people were willing to believe this.…

    • 87 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Ray Kroc Free Enterprise

    • 748 Words
    • 3 Pages

    McDonald’s had humble beginnings, but with the help of a smart entrepreneur and the free enterprise system, McDonald's became the huge success that it is today. Despite some individual’s belief that free enterprise crushes smaller businesses, it offers an equal chance for everyone to be as successful as Ray…

    • 748 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Essay On Mcjobs

    • 722 Words
    • 3 Pages

    Practically anywhere you go, there will be a McDonald’s, Burger King, or In and Out. This has lead other original, family owned restaurants disappearing. Fast food restaurants have caused the unique and special things about a place to disappear. According to Eric Schlosser, the author of McJobs, the arrival fast food restaurants in areas “...has come a feeling of sameness-and a loss of what was once special, unique, and memorable about these places.” (pg. 19)…

    • 722 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    1. You may ask what McDonaldization is. McDonaldization is defined as, “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.” This paper will discuss two different cafes which conduct the same matter of business, however one business conducts more like the principles of “McDonaldization” compared to the other business which is a local café in Dubuque that is more traditional (has a less emphasis on the formal rationality). So my one McDonaldizated café is “Starbucks” and my other café is the “Rubix.”…

    • 1708 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    During my employment at McDonald’s, it was expected to read and complete an online module based on the ‘workplace health and safety policy’. Through this, I gained the knowledge of the importance of understanding and adhering to specific workplace policies and procedures. For example, during peak hour a team member after retrieving the fries from the fryer forgot to wait the designated 30 seconds before placing them into the fries’ station and consequently received minor oil burns. Accorded by the ‘workplace health and safety policy’ I reported for to hold her burn under running water for at least 15 minutes and asked a manager for an ‘incident report form’ to complete. As a result, my team member received to proper treatment for her minor burn, the incident was reported and followed up by a manager thus for my team member’s safety and the restaurant 's liability the incident was included in the office records.…

    • 812 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Summary of the Article and McDonald’s McDonald’s is the largest fast-food restaurant chain in the world and was originally founded in 1940 by Richard and Maurice McDonald as a barbecue restaurant. It primarily serves regular fast foods like burgers, chicken, soft drinks, French fries, breakfast products and a recent influx of healthier alternatives in an effort to boost sales. Target customer of McDonald’s includes families, teens, young professionals and business customers. The companies’ major competitors included KFC, Wendy 's, Burger King, Taco Bell, and many others. McDonald’s Corporation earns revenues by investing in properties, collecting fees paid by franchisees and sales in company-operated restaurants.…

    • 1178 Words
    • 5 Pages
    Superior Essays