The ethos behind the …show more content…
It is a nostalgic look back at America in simpler times. It mainly focuses on the economy’s health of the fifties. Ray Kroc does not start his career in a low or entry level. He is a shake machine salesman who can afford a nice house in a nice neighborhood, and able to be part of a country club where he plays golf with other similar white men of the same socioeconomic status. The fifties were a time that was moving away from sit-down diners and people were becoming more concerned with eating quickly and reaching their destination more rapidly. You do not see hardly any minorities or people of different ethnicities in this film, because in the fifties the civil rights movement had not come to a complete fruition. The buildings and the machinery that is shown in the film help the viewer visualize why a restaurant such as McDonald’s is so revolutionary of the time period. The film really helps the viewer immerse themselves in the society and culture of the fifties. John Lee Hancock puts in a lot of thought to how the original McDonald’s was constructed and ensured the McDonald’s replicated the original even in the most minute details. The uniforms are also a classic staple of what one can expect to find in the time