“All is Powerless”
Mophie "All is Powerless" is an advertisement directed for Mophie Inc. by Biscuits 's Christopher Riggert. In this advertisement, the director presents all sorts of doomsday events, from gravity failing to function, to flying penguins, natural disasters, fishes falling from the sky, and for some reason dogs walking their owners. Finally at the end, the ad brings everything together by revealing that this is how a God feels when his cell phone is about to die, promoting the product that Mophie wanted to advertise with its logo. After doing some research on Mophie 's product, I found out it is pretty boring. The director of Mophie advertising used high quality film and a joke to sell its product. I was mystified because I …show more content…
In the Mophie ad, the advertisers try to manipulate people into sharing their advertisement with their friends or family to develop their brand name recognition through a funny skit. After watching the advertisement for myself, I actually remembered the Mophie logo and it made me further investigate their website to see what Mophie is about. In "Can 't Buy My Love" Jean Kilbourne says," If you own this child at an early age, you can own this child 's year to come." The advertising companies usually want to attract people who are young. By attracting these young people to their product, advertising companies tend to make them develop loyalty to their brand. Mophie also tries to aim its advertising to teens because then in the future, these teens will likely develop a loyalty to their brand. Then these teens will buy their products without any question even if the product is not good. Furthermore, in "Can 't Buy My Love," Jean Kilbourne says, “Most little children can 't tell the difference between the shows and the commercials.” This statement explains that advertisers present their commercials with high quality visual effect skits to aim them at kids. These kids do not even know what they are seeing, and when they go to the store and see the same product that they saw on some commercial, these kids will likely buy that product. In Mophie 's commercial, the …show more content…
Advertisers do research on people to find out what they like and what they do not like by studying focus groups, surveys, and individuals’ personal lives. In Frontline 's “Persuaders” Frank Luntz says," 80 percent of our life is emotion and only 20 percent is intellect. I am much more interested in how you feel than how you think." In other words, the advertisers want to connect with people through feeling so they can manipulate people to thinking the advertisers are on their side. The advertisers want people to think that they want to see people happy rather than make money from selling their products. So in advertisements, big companies like Nike, Apple, and Amazon usually connect with people by presenting certain emotions and what people like in their ad to make the ad appeal to teens like me. Similarly, in Mophie 's advertisement, the director also uses emotion to engage people. When I was watching the advertisement it took me on a journey through emotions like sadness and humor, and it also made me feel that Mophie is trustworthy brand. The director of Mophie advertisement wanted me to think its brand is much better than brands like Amazon or Belkin. The director of the advertisement actually succeeds in mystifying me. In Frontline “Persuaders” Douglas Rushkoff says, "The persuaders listen to us when
Mophie "All is Powerless" is an advertisement directed for Mophie Inc. by Biscuits 's Christopher Riggert. In this advertisement, the director presents all sorts of doomsday events, from gravity failing to function, to flying penguins, natural disasters, fishes falling from the sky, and for some reason dogs walking their owners. Finally at the end, the ad brings everything together by revealing that this is how a God feels when his cell phone is about to die, promoting the product that Mophie wanted to advertise with its logo. After doing some research on Mophie 's product, I found out it is pretty boring. The director of Mophie advertising used high quality film and a joke to sell its product. I was mystified because I …show more content…
In the Mophie ad, the advertisers try to manipulate people into sharing their advertisement with their friends or family to develop their brand name recognition through a funny skit. After watching the advertisement for myself, I actually remembered the Mophie logo and it made me further investigate their website to see what Mophie is about. In "Can 't Buy My Love" Jean Kilbourne says," If you own this child at an early age, you can own this child 's year to come." The advertising companies usually want to attract people who are young. By attracting these young people to their product, advertising companies tend to make them develop loyalty to their brand. Mophie also tries to aim its advertising to teens because then in the future, these teens will likely develop a loyalty to their brand. Then these teens will buy their products without any question even if the product is not good. Furthermore, in "Can 't Buy My Love," Jean Kilbourne says, “Most little children can 't tell the difference between the shows and the commercials.” This statement explains that advertisers present their commercials with high quality visual effect skits to aim them at kids. These kids do not even know what they are seeing, and when they go to the store and see the same product that they saw on some commercial, these kids will likely buy that product. In Mophie 's commercial, the …show more content…
Advertisers do research on people to find out what they like and what they do not like by studying focus groups, surveys, and individuals’ personal lives. In Frontline 's “Persuaders” Frank Luntz says," 80 percent of our life is emotion and only 20 percent is intellect. I am much more interested in how you feel than how you think." In other words, the advertisers want to connect with people through feeling so they can manipulate people to thinking the advertisers are on their side. The advertisers want people to think that they want to see people happy rather than make money from selling their products. So in advertisements, big companies like Nike, Apple, and Amazon usually connect with people by presenting certain emotions and what people like in their ad to make the ad appeal to teens like me. Similarly, in Mophie 's advertisement, the director also uses emotion to engage people. When I was watching the advertisement it took me on a journey through emotions like sadness and humor, and it also made me feel that Mophie is trustworthy brand. The director of Mophie advertisement wanted me to think its brand is much better than brands like Amazon or Belkin. The director of the advertisement actually succeeds in mystifying me. In Frontline “Persuaders” Douglas Rushkoff says, "The persuaders listen to us when