Amazon Information System Analysis

1320 Words 6 Pages
Amazon as an Information System The year 1955 started the beginning of a historic online ordering system. Even though it began as a website that only carried books, the creator, Jeff Bezos knew from the very beginning that he wanted Amazon to be “an everything” store (D’Onfro, 2014). However, before becoming Amazon, Jeff Bezos wanted to name the system many different things, to include, Cadaver and Relentless. Oddly enough, if a user tries to visit relentless.com today, it will send them to Amazon’s home page. The company was originally so small that employees were able to collectively look at each incoming order to see if they knew the customer. Though, by the end of the first month, they had become so busy; there was no longer time for …show more content…
In addition to the large variety of products amazon offers, its user-experience, digital practices and exceptional customer service, make the system stand out from its competitors. There are five features of Amazon that make it the leading competitor in e-commerce; personalization, customer service, Amazon Prime, wealth of reviews, and innovation. Like any online ordering service, users have the choice to purchase items as a “guest” or to become a registered user. Becoming an Amazon registered user allows the customer to get the most personalized experience available. The site has created a feature that begins asking the shopper to “rate products in order to provide more personalized product recommendations in the future” (Howen, 2014). Once a user begins actively browsing and shopping on Amazon, they may begin to notice that underneath the product being viewed, at the bottom of the page, there is a “Featured Recommendations” section that is constructed, based off of their browsing …show more content…
Online shopping through Amazon is no different. While shopping online is more convenient, returning items that may not have been exactly what you wanted might not be as convenient. Returning with Amazon can take up to two weeks to receive your refund back into your account. Also, you will most likely have to pay for shipping back to the fulfillment center which isn’t necessarily cost efficient. Negative impacts may affect the economy as well. With more and more people using Amazon, this may lead to less people using physical shops. Inevitably, this could lead to job loss in the

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