In addition to the large variety of products amazon offers, its user-experience, digital practices and exceptional customer service, make the system stand out from its competitors. There are five features of Amazon that make it the leading competitor in e-commerce; personalization, customer service, Amazon Prime, wealth of reviews, and innovation. Like any online ordering service, users have the choice to purchase items as a “guest” or to become a registered user. Becoming an Amazon registered user allows the customer to get the most personalized experience available. The site has created a feature that begins asking the shopper to “rate products in order to provide more personalized product recommendations in the future” (Howen, 2014). Once a user begins actively browsing and shopping on Amazon, they may begin to notice that underneath the product being viewed, at the bottom of the page, there is a “Featured Recommendations” section that is constructed, based off of their browsing …show more content…
Online shopping through Amazon is no different. While shopping online is more convenient, returning items that may not have been exactly what you wanted might not be as convenient. Returning with Amazon can take up to two weeks to receive your refund back into your account. Also, you will most likely have to pay for shipping back to the fulfillment center which isn’t necessarily cost efficient. Negative impacts may affect the economy as well. With more and more people using Amazon, this may lead to less people using physical shops. Inevitably, this could lead to job loss in the future.
Conclusion
Starting as a small online business, Amazon has expanded its brand in major ways. From personalization, customer service, innovation, to accessibility, it has proven to be the number one online shopping tool. Whether you are a college student trying to save money on textbooks, an elderly person trying to save energy by shopping at home or a busy parent trying to fit 28 hours in a day, Amazon has features and benefits that supply all of your shopping