STAGE 2 Food And Hospitality
INVESTIGATION
HYPOTHESIS: Is Aldi a threat to local South Australian supermarkets?
Contents:
Introduction: 2
Scope of the study: 2
Methodology: 2
Focus Question 1: 2
Focus Question 2: 2
Focus Question 3: 2
Conclusion: 2
Reference List: 2
Introduction:
The official Aldi website sates that Aldi will launch up to 16 stores in 2016, and up to 50 stores in total over the coming years (Aldi.com.au, 2016). This research task is to discover whether Aldi is a threat to local supermarkets of South Australia or whether the supermarkets have no worry. In the research method I will use primary and secondary sources to come to a conclusion of the research question.
Scope of the study:
The scope of the investigation …show more content…
They did not believe that they would travel 25km just to go to an Aldi store as then they would be paying in petrol what they would be saving from the store. They went on to say they would certainly plan to shop at Aldi when being around a store to see the competition. The customers don’t believe that Aldi will take over but they think that Aldi should add some healthy competition to South Australia, Given Coles and Woolworths have monopolized the market in South Australia forever. Customers have said that they hope that smaller supermarket chains such as food land or other small businesses don’t suffer by the introduction of Aldi in South …show more content…
Foodland Supermarkets chief executive officer Con Sciacca said the group was taking a different direction to its key competitors Coles, Woolworths and Aldi - instead of focusing on discounting the group was highlighting its South Australian links and wide product range.
http://www.adelaidenow.com.au/business/sa-business-journal/discount-supermarket-chain-aldi-to-open-40-stores-across-south-australia/story-e6fredel-1226576224850
"Also, if you squeeze out independent retailers with an unsustainable price war, it will lead to greater concentration of ownership at the expense of local businesses," he said
Mr Daunt said the retailer was committed to Australian-made produce. He said 100 per cent of Aldi's fresh meat, 94 per cent of its chilled dairy and 97 per cent of its fruit and vegetables were Australian.
- What are your thoughts on Aldi products and their product quality? (50
INVESTIGATION
HYPOTHESIS: Is Aldi a threat to local South Australian supermarkets?
Contents:
Introduction: 2
Scope of the study: 2
Methodology: 2
Focus Question 1: 2
Focus Question 2: 2
Focus Question 3: 2
Conclusion: 2
Reference List: 2
Introduction:
The official Aldi website sates that Aldi will launch up to 16 stores in 2016, and up to 50 stores in total over the coming years (Aldi.com.au, 2016). This research task is to discover whether Aldi is a threat to local supermarkets of South Australia or whether the supermarkets have no worry. In the research method I will use primary and secondary sources to come to a conclusion of the research question.
Scope of the study:
The scope of the investigation …show more content…
They did not believe that they would travel 25km just to go to an Aldi store as then they would be paying in petrol what they would be saving from the store. They went on to say they would certainly plan to shop at Aldi when being around a store to see the competition. The customers don’t believe that Aldi will take over but they think that Aldi should add some healthy competition to South Australia, Given Coles and Woolworths have monopolized the market in South Australia forever. Customers have said that they hope that smaller supermarket chains such as food land or other small businesses don’t suffer by the introduction of Aldi in South …show more content…
Foodland Supermarkets chief executive officer Con Sciacca said the group was taking a different direction to its key competitors Coles, Woolworths and Aldi - instead of focusing on discounting the group was highlighting its South Australian links and wide product range.
http://www.adelaidenow.com.au/business/sa-business-journal/discount-supermarket-chain-aldi-to-open-40-stores-across-south-australia/story-e6fredel-1226576224850
"Also, if you squeeze out independent retailers with an unsustainable price war, it will lead to greater concentration of ownership at the expense of local businesses," he said
Mr Daunt said the retailer was committed to Australian-made produce. He said 100 per cent of Aldi's fresh meat, 94 per cent of its chilled dairy and 97 per cent of its fruit and vegetables were Australian.
- What are your thoughts on Aldi products and their product quality? (50