Aldi strategy is using lean production in a way that is extremely difficult to copy. There will always be people looking to find great products at a cheap price, especially items such as groceries that all people spend thousands of dollars on yearly. This is where Aldi comes into play. Unlike other grocery stores, Aldi does not spend money on marketing whatsoever. Aldi cuts their cost by using private labeled items which are made by the same producers of those who make brand names and they are able to cut out the sales person. Instead of having 40,000 items they have roughly 1,400 items which cuts down on space and in turn they do not need as much real estate. Items come in as-need bases so they do not need storage space in the back of the
