Aldi’s Marketing Mix consists of using “The Four Ps,” to market their goods with unique selling points. They include Product, Pricing, Promotion and Place. Using the 4P model Aldi can produce the right goods (products) meet the consumer need and wants, at the lowest prices (cost), in targeted neighborhoods (place) and communicate their weekly sales through print and online (promotion).
a. Product/Brand Strategy
I. Analyze its brand equity, if any. Or think of ways to develop/strengthen its brand.
Aldi’s brand equity is becoming a leading global discount grocery market in its industry chain. Its success is due to providing “high-quality groceries, at everyday low prices.” Aldi has created their brand to be of value to its consumers and has
a. Product/Brand Strategy
I. Analyze its brand equity, if any. Or think of ways to develop/strengthen its brand.
Aldi’s brand equity is becoming a leading global discount grocery market in its industry chain. Its success is due to providing “high-quality groceries, at everyday low prices.” Aldi has created their brand to be of value to its consumers and has