The challenges facing Asda can be said to be primary to do with its declining market share. When discount retailers first entry Aldi into the UK, all supermarkets in the UK were British (Duke, 1993). What is more, Aldi changed the negative perception of discount retailers and therefore has grown in strength in all its international business (Datamonitor, 2007).
Aldi and Lidl business model they introduced when they entered into UK unique in the sense that its aim was to attracted consumers with low and middle income. Furthermore, it concentrates on smaller store and duel more on its
In the case of Lidl and Aldi, it had a very successful European supermarkets bringing their model to the UK. They both have a strong track record of taking on
Aldi and Lidl business model they introduced when they entered into UK unique in the sense that its aim was to attracted consumers with low and middle income. Furthermore, it concentrates on smaller store and duel more on its
In the case of Lidl and Aldi, it had a very successful European supermarkets bringing their model to the UK. They both have a strong track record of taking on