Although one may think that ALDI’s typical customer is a low income person or family because it is a leading low price grocer, recently, their demographic has been changing. According to an article on The Telegraph, one in three ALDI shoppers are in the middle to upper class. In the last two years, this proportion has risen from approximately one in ten shoppers. The article mainly accounts this to the supermarket adding “premium” products, like prize winning wines, fresh foods like lobster, sirloin steak, and smoked salmon, and other “middle class” favorites. According to a market analyst, this shift is part of one of the biggest change in customer attitudes in almost a generation. Aside from these newer middle class customers, the typical
