However, there is more than just the economy of the country that plays a major role in dictating what kind of advertisements will do well in a specific country. “Geography has a direct influence on the marketing and communication strategy. For example, the region that had no rains earlier has heavy rainfall now. There is indirect influence of geographical conditions on the marketing activities” (Jain and Roy, 177). Because of this, advertisers must change their advertising strategy to fit the weather and the geography of the country. A country that is tropical like the Bahamas wouldn’t need snow jackets, but the focus of advertisers may be beach gear. Advertisers have to keep track of weather and geography in order to cater their products in a way that appeals to the locals who will use them. They also have to change their focus and advertising campaigns as the weather
However, there is more than just the economy of the country that plays a major role in dictating what kind of advertisements will do well in a specific country. “Geography has a direct influence on the marketing and communication strategy. For example, the region that had no rains earlier has heavy rainfall now. There is indirect influence of geographical conditions on the marketing activities” (Jain and Roy, 177). Because of this, advertisers must change their advertising strategy to fit the weather and the geography of the country. A country that is tropical like the Bahamas wouldn’t need snow jackets, but the focus of advertisers may be beach gear. Advertisers have to keep track of weather and geography in order to cater their products in a way that appeals to the locals who will use them. They also have to change their focus and advertising campaigns as the weather