Advertising and Sex Essay

2292 Words Aug 8th, 2005 10 Pages
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Sex, indecency, violence, danger, disaster and death. These are topics that catch the eye of the average person. They catch our attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. Companies will use these words in their advertising to grasp the attention of all viewers. In this day in age advertisers will stop at nothing to get an edge on their competitor and will use such topics as sex and death to get ahead. Today, in this paper I will using the example of sex in advertising to portray this controversial area and exploit it's problem areas. Sex and indecency are very mature areas and should not be used loosely. In today's society almost anything
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1)." From Friedman's point of view if this commercial, which more than likely improved profits, did not air because of some social value or norm then the company lost money. More specifically they would be spending someone else's money; the stockholder's. The corporate executive made a decision to improve revenue for the company, which in turn makes more money for stockholders. He is not about to hold back from higher profits because of some social backlash. In the world of advertising sometimes bad press is good press.

"A Mexican restaurant showed a lycra-clad woman posed with her hands on her hips over the headline ‘Tickle my Taco' (Rotfeld, 2003)." In this case the owner probably thought this would be a good slogan to have. What he doesn't realize that the use of irrelevant sexual innuendos is actually more distracting attracting. He actually thought this was the best campaign he had ever had because of the numerous complaints he got. Another backfire experience involves a trucker business that had passed out calendars for his business with half naked women on each month. This was thought to be a perfect ad scheme until most of the people with the calendars actually forgot the name of his company. "Advertising creators are so myopic as to believe that publicity from offending people is always beneficial. They do not see it as being a distraction from saying

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